Course syllabus icon

Course syllabus


Zakovorotnaya Margarita

Southern Federal University

Course syllabus


Media and Culture”

Course description


The media plays an increasingly significant role in the contemporary culture. They shape our social, cultural, and political interests. The context of this development is the Information Society.

This course aims to expose students to several theories of media in social and cultural development in the XX – XXI century, to conceptualise the contemporary social and cultural experience of media changes, to answer the following questions: How is the media and cultural landscape changing? What does it mean for mass communication? What role do media, culture and communication play in the construction of our identity? What role do media play in the construction of personal, group and national identity, how the media works, what effects media can have to audiences and how individuals make sense of what they see or hear in the media? What is the potential of Internet, digital and satellite communications? How do communications change our life in the age of multimedia?

This course also aims to explore the answers to the challenging questions and to equip the students to compete in a globalised world.

The purpose is to investigate the changes of media and cultural landscape in the second half of the XXth century – beginning of the XXI century.


During the course the students will be able to read, analyse and criticize the main theoretical approaches to media development in culture.


^ The basic concepts: communication, information, mass media, information society, virtual reality, public and media culture, television, journalism, the press, the Internet, globalization, the structures of everyday life and the contemporary culture, virtuality, simulacrum.


Course prerequisites: Students must have taken courses “Theory of Culture,” Cultural History: XX-th century”

English is strongly required.

^

Learning Objectives


An understanding of media as modes of communication.

Knowledge and the history of media emphasizing the social and cultural impacts of technological change.

The role of media and media systems in the development of human knowledge.

An understanding of the contributions of various scholars to media knowledge.

Been exposed to key examples of literature and artefacts of visual and material culture.

Knowledge of the principles governing the organization and classification of different media.

Familiarity with problems concerning communication media that serve as the focus of current discussion and debate.
^

Specific Learning Outcomes


By the end of the course the students might be able to:

  1. Employ discussions, collaborative problem servings,

  2. Develop critical thinking and learning,

  3. Develop writing activities,

  4. Prepare presentation using the contemporary IT,

  5. Summarize current trends in literature connected with Multimedia, Virtual reality, IT.



^

Requirements and responsibilities


Preparation, attendance, active engagement.

Completion of readings and assigned written works.

Active engagement in discussions and in final collective presentation is essential in this course in order to develop the capabilities of active participation in public discourse that is considered as a virtue.


Teaching methods

The students will benefit from a variety of teaching methods: from interactive lectures, to workshops, group work, seminars, independent studies and research projects. One of the key features of media and culture is the active participation of students in the process of learning. The students will be introduced to the latest debates and developments in this field of study.


How the Final Grade Will be Determined

Assessment takes a range of forms

1. All students are expected to attend classes (lectures, seminars) (15%).

2. Written works will be given at assigned times (15%).

3. The final individual presentation must be given, based on the written works and on the IT skills (70%).


Three times students will summarize and critically react to the readings. The papers should be from 3-4 pages. The grades of the written works would be based on:

1) clarity of organization of thought,

2) understanding of the works,

3) analytical thinking beyond mere description and summarization,

4) abilities to argue own position.

Presentation: The presentation should be individual, at least 10 min. long. It must be based on the final written work and the usage of the different Information technologies (Power Point, PhotoShop, etc.). The criteria for evaluating the presentation, aside from the originality and creativity, include the identification of the problem, clear statements, well organised structure of the presentation, coherent, persuasive logic, idea presentations, interesting visual material.


Career prospects

Students who successfully complete the degree will be equipped to seek a career in media and cultural organisations. In general employers value graduates who can assimilate information, communicate with clarity and empathy, work as a part of team. Relevant employment sectors include education, growing rapidly in Russia media-based industries, the civil service, international organisations, marketing, advertising, public relations, publishing, tourism.


Course schedule:

Lecture: once in a week (2 hours)

Seminar: once in a week (2 hours)

One week lecture, one week seminar.

Total: 2 hours per week (14 lecture hours per course, 14 seminar hours per course), 2 hours per practical work, 4 hours per exam.


Course content

Introduction lecture.

Week 1. Lecture “Information Age”.

(2 hours).

In the beginning the students will be introduced to the aims as well as to the content and concerns of the course.

This lecture will touch the following themes: What is the history of the “Information age” and the “Information society” understanding? What is the difference between the “Information society” and Postindustrial society? What are the basic tendencies in economics, political sphere, international relations in the Information society?

Reading List:

Required reading

Toffler, A. Futureshock. Bantam Press. N. Y. 1970.

Toffler, A. Powershift. Bantam Press. N. Y. 1990.

Заковоротная М.В. Понятие информационного общества. // Философия. М., 2003.

Заковоротная М. В. Концепция информационного общества в западной социальной философии. Ростов-на-Дону, 1994.

Optional reading

The Age of Information. LSU Press, 1991.

Touraine, A. Pourrons nous vivre ensemble? Paris, Editions Fayard, 1997.


Week 2. Seminar “What is it information? What is Communication?”

(2 hours).

This seminar will touch the following themes: What is the notion of information? What is the relation to Communication? What is the relation to Control? What is the relation to the system development? What is the relation to programming, social programming?

^ Reading List:

Required reading

Beniger, J. R. The Control Revolution. Technological and Economic Origins of the Information Society. Cambridge. Harvard Un. Press, 1991.

Optional reading

Моисеев Н. Информационное общество: возможности и реалии. // Полис. 1993. N3. С.6-15.

Ракитов А. И. Философия компьютерной революции. М., 1991.


Week 3. Lecture

(2 hours)

Critical inquiry into fundamental theoretical issues and debates in the study of media. How media create, organize, store and transmit communication. Analysis of human responses to changes in media technologies and systems. Brief History of media theory. Marshall McLuhan as the main representative of Toronto School of Communication.

The basic features of McLuhan media theory. Technologies of communication, The literate revolution: the classical and Middle Ages. The Print revolution: the Enlightenment and the Modern Age. The Digital revolution: the Information Age. The main features of each period. The evolution of language, oral tradition and writing: comparative research, meaning making and interpretation, writing as communication technology, memory systems. Orality, Visuality and Numeracy.

The meaning of media, the medium is the message, the extensions and environments of media.

^ Reading List:

Required reading

Innis, Harold. “Mirenva’s Owl.” In the Bias of Communication. Toronto: University of Toronto Press, 1951.

McLuhan, Marshall. Understanding Media: the Extensions of Man. New York: McGraw Hill, 1964.

Optional reading

McLuhan, E. and Zingrone F., Essential McLuhan. New-York, Basic Books, 1995.

McLuhan M., and Fiore Q. The Medium is the Massage. An Inventory Effects. New York, Random House. 1967.

McQuail Denis. Mass Communication Theory. Sage Publications. London., 1994.


Week 4. Seminar.

(2 hours)

What is the role of a book, radio, Internet in our life?

How do media change our thinking, speaking?

Reading List:

Required reading

Общество и книга: От Гуттенберга до Интернета. М., 2001.

Optional reading

Plato. Theaetetus. Sophist. Vol. VII. Loeb Classical Library Series. No 123, Cambridge: Harvard Un. Press, 1921.

Baumeister, R. Identity, cultural change and Struggle for Self. N.Y. Oxford Un. Press, 1986.


Week 5. Lecture

(2 hours)

The basic features of McLuhan media theory. The Literate revolution. The repetition, representation, Communication of Cultural knowledge. The Print revolution. Printing, reconfiguration of the Intellectual landscape. Telegraph, telephone, cinema, texting, picture, video as main media in the XIX-XXth centuries.

Individualisation and Indusrialisation. National Identity formation.

^ Reading List:

Required reading

Olson, David. R. The World on Paper: The Conceptual and Cognitive Implications of Writing and reading. Cambridge: Cambridge Un. Press., 1994.

McLuhan, Marshall. The Gutenberg Galaxy: The Making of Typographic man. Un. of Toronto Press, 1962.

Optional reading

Eisenstein, E. The Printing Press as an Agent of Change. Cambridge: Cambridge Un. Press, 1979.

Baumeister, R. Identity, cultural change and Struggle for Self. N.Y. Oxford Un. Press,1986.


Week 6. Seminar

(2 hours)

Film Notre Dame de Paris. Discussion.

Reading List:

Required reading

Общество и книга: От Гуттенберга до Интернета. М., 2001.

Optional reading

Spiegel, Lynn. Television and the Family Ideal in Postwar America. Chicago, London, Un. Chicago Press. 1992.


Week 7. Lecture

(2 hours)

The Digital Revolution. The Information Age. Electronic Media. Art, Consumption.

Hot and cool media. Overwhelming, high-definition hot media (cinema, radio), involving, low definition cool media (television, telephone) The mood of electronic time, electronic media as a new environment, changing senses, mentality, ratios, changing perceptions of time, space.

^ Reading List:

Required reading

McLuhan, Marshall. War and Peace in the Global Village.

Optional reading

Lasch, C. The culture of Narciccism. N. Y., Notron. 1978.

Sennet, R. The Fall of the Public Man. N. Y.: Random House. 1974.

Spiegel, Lynn. Television and the Family Ideal in Postwar America. Chicago, London, Un. Chicago Press. 1992.

Spoull, L., Kiesler, S. Connections: New Ways of Working in the Networked Organizations. MIT Press, 1991.


Week 8. Seminar.

(2 hours)

The Matrix film watching. Discussion.

Reading List:

Required reading

Негодаев И.А. Информатизация культуры. Ростов-на-Дону, 2003.

Optional reading

Giddens, A. Modernity and Self. Identity, Self and Society in the Late Modern Age. Cambridge: Polity Press,1991.

Harvey, D. The Condition of Postmodernity. Oxford. Blackwell, 1990.

Беньямин В.. Произведение искусства в эпоху его технической воспроизводимости. М., 1996.

Лысенко А.Г. Будущее СМИ в информационном обществе. // Информационное общество. №4. 1999.


Week 9. Lecture.

(2 hours)

The Global Village. The simultaneous and participatory aspects of public communication within village life on a global scale, contemporary electronic media: Internet, mobile communication, participatory democracy in the electronic environment Ethical, political implications of the new Human tribe, global collaborative project: Wikipedia. What are the advantages and disadvantages of the Global village?

Reading List:

Required reading

McLuhan M., and Fiore , Q with Agel, J. War and Peace in the Global Village. New York. McGraw-Hill Book Company, 1968.

Optional reading

McLuhan M. Culture is our Business. New York: McGraw Hill, 1970.


Week 10.

Lecture and seminar (2 hours)

Construction of identities through media images, information technologies. Communicating Personal, National or Collective identities, examples of interpersonal communication,

Virtual self. Virtualization: its notion and laws, Culture of Real Virtuality (M. Castells). Forms of Culture of Real Virtuality, Individuality and Identity problems: subjects to cultural and social pressures to determine ourselves. How Culture of Real virtuality places itself within individuals?

New forms of creativity in the Information Age.

Reading List:

Required reading

Baumeister, R. Identity, cultural change and Struggle for Self. N.Y. Oxford Un. Press,1986.

Заковоротная М. В. Информатизация общества. Модели национальной идентичности. // Научная мысль Кавказа. 1997. N4. С. 25-33.

Optional reading

Маньковская Н.Б. Симулакр в искусстве и эстетике. // Философские науки. 1998. №3-4. С. 63-75.

Генис А. Гипертекст – машина реальности. // Иностранная литература. 1994. №5. С. 248-249.


Week 11. Seminar.

(2 hours)

Discussion: The importance of a new media in education, new ways of learning, the role of books and literacy, the role of Internet, electronic education resources.

Reading List:

Required reading

Crowford, R. In the Era of the Human Capital: the emergence of talent, intelligence, knowledge as the worldwide economic and what it means to investors. N. Y., 1991

Optional reading

Лотман Ю. М., Цивьян Ю. Г. Диалог с экраном. Таллинн, 1994.

Козловски П. Культура постмодерна. М., 1997.


Week 12. Lecture.

(2 hours)

National Identities in the Information Age. Basic factors of National Identity Construction in the Information Age. National Model of Identity Construction: American, European (French, German), Japanese models.

The contemporary variants: Canadian, Scandinavian, Taiwan models.

The main features of Russian model, the peculiarities, the perspectives of development.

Reading List:

Required reading

Castells, M. The Power of Identity. Vol. 2. Oxford, Blackwell. 1998.

Заковоротная М. В. Информатизация общества. Модели национальной идентичности. // Научная мысль Кавказа. 1997. N4. С. 25-33.

Optional reading

Giddens, A. Modernity and Self. Identity, Self and Society in the Late Modern Age. Cambridge: Polity Press,1991.

Harvey, D. The Condition of Postmodernity. Oxford. Blackwell, 1990.

Information Worker: identity, image and potential. London: Aslib, 1977.

Вершинская О.Н. Существующие модели построения информационного общества. // Информационное общество. №3. 1999.

Ершова Т.В. Российский опыт интеграции в информационное общество. // Информационное общество №1. 1999.

Вартанова Е.Л. Финская модель на рубеже столетий. Информационное общество и СМИ в Финляндии в европейской перспективе. М., МГУ, 1999.


Individual Presentation (4 hours)

Week 13, week 14

The themes for presentations should be chosen from the list of themes discussed during the course.

  1. History of Mass Media development.

  2. What is it information? What is Communication?

  3. The contemporary concepts of media development (A. Toffler, J. Beniger, M. McLuhan, M. Castells).

  4. The basic features of media development. The screen generation.

  5. The Global Village: M. McLuhan theory.

  6. The laws of media: M. McLuhan theory. The principles of interaction of Space, Time, information, Communication.

  7. The problem of Time in the contemporary culture: D. Harvey. Time in the Multimedia age.

  8. The basic Information revolutions. Their influence on culture and thinking. Logos and Media. Culture and Communication.

  9. Culture of Real Virtuality. Timeless Time, logics of spontaneity. New electronic styles if living.

  10. Internet as a new media.

  11. The main feature of thinking in the culture of Real Virtuality: M. Castells theory.

  12. The basic models of Information and Media development. European, American, Japanese models. Communication, national culture and media: interdependence in the national models.

  13. The basic contemporary models of Information and media development. The Scandinavian, Taiwan and Canadian models. Communication, national culture and media: interdependence in the national models.

  14. The place of Russia in the Global Information Age development.

  15. The Humans in the information flows: social, cultural, psychological aspects. Etc.


NB: plagiarism is a serious academic offence.


Please note that this syllabus is the subject to change depending on class interests and needs.


The reading list to the course

In English

  1. Baumeister, R. Identity, cultural change and Struggle for Self. N.Y. Oxford Un. Press,1986.

  2. Beniger, J. R. The Control Revolution. Technological and Economic Origins of the Information Society. Cambridge. Harvard Un. Press, 1991.

  3. Bourdieu, P. 1998. On Television and Journalism.

  4. Boorstin, D. The Republic of Technology: Reflections on the Future Community. N. Y., Harper and Row. 1978.

  5. Brooking, A. Intellectual Capital. L., 1996.

  6. Burch, John. Information systems: theory and practice.// Santa-Barbara, Hamilton Pub. 1974.

  7. Castells, M. The Rise of the Network Society. Vol. 1. Oxford, Blackwell. 1998.

  8. Castells, M. The Power of Identity. Vol. 2. Oxford, Blackwell. 1998.

  9. Castells, M. End of Millennium. Vol. 3. Oxford, Blackwell. 1998.

  10. Castells, Manuel et al. 2007. Mobile Communication and Society: A Global Perspective.

  11. Castells, Manuel. 2004. The Network Society: A Cross-Cultural Perspective.

  12. Clapes, A. Softwars. The legal Battles for Control of the Global Software Industry. Quorum Books. 1993.

  13. Crowford, R. In the Era of the Human Capital: the emergence of talent, intelligence, knowledge as the worldwide economic and what it means to investors. N. Y., 1991

  14. Giddens, A. Modernity and Self. Identity, Self and Society in the Late Modern Age. Cambridge: Polity Press,1991.

  15. Harvey, D. The Condition of Postmodernity. Oxford. Blackwell, 1990.

  16. Information Worker: identity, image and potential. London: Aslib, 1977.

  17. Lyotard, J. F. The Postmodern Condition: A Report on Knowledge. Minneapolis. 1991.

  18. McQuail Denis. Mass Communication Theory. Sage Publications. London., 1994.

  19. McLuhan, M. Understanding Media: The Extensions of the Man. N. Y. 1962.

  20. Meyrowitz, J. No sense of place. The impact of electronic media on social behavior. Oxford Un. Press, Oxford., 1986.

  21. Murdock, G., Golding, P. Information Poverty and Political Inequality: Citizenship in the Age of Privatized Communications. // Journal of Communications. 1989. N 39.

  22. Lasch, C. The culture of Narciccism. N. Y., Notron. 1978.

  23. Sennet, R. The Fall of the Public Man. N. Y.: Random House. 1974.

  24. Spiegel, Lynn. Television and the Family Ideal in Postwar America. Chicago, London, Un. Chicago Press. 1992.

  25. Spoull, L., Kiesler, S. Connections: New Ways of Working in the Networked Organizations. MIT Press, 1991.

  26. Stallings, B. International Influence on economic policy: debt, stabilization, and structural reform. // The Politics of Economic Adjustment. NJ. 1992. P. 41-88.

  27. The Age of Information. LSU Press, 1991.

  28. Touraine, A. Pourrons nous vivre ensemble? Paris, Editions Fayard, 1997., 395p.

  29. Toffler, A. Futureshock. Bantam Press. N. Y. 1970.

  30. Toffler, A. Powershift. Bantam Press. N. Y. 1990.

  31. Turkle, S. Life in the Screen: Identity in the Age of Internet. N. Y., 1995.

  32. Wallerstein, I. The Global Dimensions of Intellect. N. Y., 1993.

  33. Zavalloni, M. Social Identity and Authority. // Social Science Information. 1973. vol.12 N 3.

  34. Zuboff, S. In the Age of Smart Machines. N. Y. Basic Books. 1988.


In Russian


  1. Белл Д. Постиндустриальное общество. // Америка. 1977. N9.

  2. Белл Д. Грядущее постиндустриальное общество. М., 1999.

  3. Тоффлер А. Футурошок. СПб., 1997.

  4. Тоффлер А. Третья волна. М., 1993.

  5. Тоффлер А. Третья волна. // США: экономика, политика, идеология. 1982. N7.

  6. Тоффлер А. Метаморфозы власти. Знание, богатство и сила на пороге 21 века. М.2001.

  7. Турен А. Возвращение человека действующего. М, 1998. С.12-34, 128-190.

  8. Кастельс М. Информационная эпоха: экономика, общество, культура. М., 2000.

  9. Кастельс М., Киселева Э. Россия в информационную эпоху. Мир России. 2001. №1. С.35-66.

  10. Антипина О., Иноземцев В. Диалектика стоимости в постиндустриальном обществе. // Международная экономика и международные отношения. 1998. N 5, 6, 7.

  11. Иноземцев В.Л. За пределами экономического общества. М., 1998.

  12. Иноземцев В. Современный постмодернизм: конец социального или вырождение социологии. // Вопросы философии. 1998. N 9 С. 27-38.

  13. Иноземцев В. Переосмысливая грядущее. Крупнейшие американские ученые о современном развитии. // МЭ и МО. 1998. № 11. С.5-27.

  14. Иноземцев В. «Класс интеллектуалов» в постиндустриальном обществе.// Социс. 2000. №6.

  15. Лотман Ю. М., Цивьян Ю. Г. Диалог с экраном. Таллинн, 1994.

  16. Козловски П. Культура постмодерна. М., 1997.

  17. Беньямин В.. Произведение искусства в эпоху его технической воспроизводимости. М., 1996.

  18. Бове К.Л., Аренс У.Ф. Современная реклама. М., 1995.

  19. Бодрийяр Ж. Система вещей. М., 1999.

  20. Бодрийяр Ж. Символический обмен и смерть. М.. 2000. С.5-191.

  21. Васильчук Ю. Постиндустриальная экономика и развитие человека. // МЭ и МО. 1997 N9. С.74-87.

  22. Вартанова Е.Л. Финская модель на рубеже столетий. Информационное общество и СМИ в Финляндии в европейской перспективе. М., МГУ, 1999.

  23. Вершинская О.Н. Существующие модели построения информационного общества. // Информационное общество. №3. 1999.

  24. Ершова Т.В. Российский опыт интеграции в информационное общество. // Информационное общество №1. 1999.

  25. Лысенко А.Г. Будущее СМИ в информационном обществе. // Информационное общество. №4. 1999.

  26. Паринов С.И. Экономика 21 века на базе Интернет технологий. // Информационное общество. 1999. №2.

  27. Негодаев И.А. Информатизация культуры. Ростов-на-Дону, 2003.

  28. Негодаев И.А. На путях к информационному обществу. Ростов-на-Дону, 1999.

  29. Негодаев И. А. Естественный и искусственный интеллекты.// Научная мысль Кавказа. 1998. №1. С. 29-35.

  30. Зотов А. Ф. Новый тип глобальной цивилизации. // Политические исследования. 1993. N3. С. 146-152.

  31. Мелюхин И.С. Информационное общество истоки, проблемы, тенденции развития. М., 1999.

  32. Порус В.Н. Виртуальное пространство: иллюзия свободы. Компьютерра. 2000. №39. С.20-22.

  33. Сухарев Ю.А. Глобализация и культура: глобальные изменения и культурные трансформации в современном мире. М., 1999.

  34. Аоки. Фирма в японской экономике. СПб. 1996.

  35. Чередниченко Т. Типология советской массовой культуры. М., 1994.

  36. Костенко В.П. История философии техники. СПб, 1997.

  37. Абрамов М.Г. Человек и компьютер: от Homo faber к Homo informaticus.// Человек. 2000. №4.

  38. Еременко А.М. Мировой компьютер. // Человек. 2000. №3.

  39. Дайсон Э. Жизнь в эпоху Интернета М, 1998.

  40. Кузнецов В. Что такое глобализация? // МЭ и МО. 1998. N2.

  41. Красильщиков В. Ориентиры грядущего? Постиндустриальное общество и парадоксы истории. // ОНС. 1993. N2.

  42. Моисеев Н. Информационное общество: возможности и реалии. // Полис. 1993. N3. С.6-15.

  43. Ракитов А. И. Философия компьютерной революции. М., 1991.

  44. Цвылев Р. Социальный конфликт в постиндустриальной экономике. // МЭ и МО 1998. N 10. С. 33-41.

  45. Кузьминов Я. Теоретическая экономическая культура в современной России. // ОНС. 1993.№5.

  46. Авдеев Р. Ф. Философия информационной цивилизации. М, 1994.

  47. Ракитов А. И. Цивилизация, культура, технология и рынок.// Вопросы философии. 1992. N5. С. 3-16.

  48. Носов Н.А. Виртуальная реальность. // Вопросы философии. 1999. №10. С. 152-165.

  49. Рейман Л. Информационное общество и роль телекоммуникаций в его становлении. // Вопросы философии. 2001. №3.

  50. Меньчиков Г.П. Виртуальная реальность: понятие, новации, применение. // Философские науки. 1998. №3-4. С. 170-175.

  51. Маньковская Н.Б. Симулакр в искусстве и эстетике. // Философские науки. 1998. №3-4. С. 63-75.

  52. Генис А. Гипертекст – машина реальности. // Иностранная литература. 1994. №5. С. 248-249.

  53. Разлогов К.Э. Экран как мясорубка культурного дискурса. // Вопросы философии. 2002. №8. С. 24-42.

  54. Общество и книга: От Гуттенберга до Интернета. М., 2001.

  55. Песенко В.Н. Социальные проблемы информатизации и глобализации. Ростов-на-Дону. 2001. (часть первая, вторая).

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