1 Perspective Management—5o marks icon

1 Perspective Management—5o marks

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First Year First Semester

1.1. Perspective Management—5o marks

Course Content

1. Introduction to Management — Science. Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s

Social & Ethical Responsibilities.

2. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning

3. Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy

4. Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change

5. Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text

1. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum

2. Principles of Management— Davar

3. Good to Great — Jim Collins

4. Stoner. Freeman & Guibert: Management (Prentice Hall India)

5. ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books).

6. Heinz Weinen : Management (Tata McGraw Hill)

7. Certo : Modem Management. (Prentice Hall India)

^ 1.2. Financial Accounting 100 marks

Course Content

1. Introduction to Accounting : Concept and necessity of Accounting An Overview of

Income Statement and Balance Sheet.

2. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting

Concepts on Income Statement and Balance Sheet.

3. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial

Statements; Preparation of Financial Statements with Adjustment Entries


4. Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? &

D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc.

5. Fixed Assets and Depreciation Accounting.

6. Evaluation and Accounting or inventory

7. Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements

8. Important Accounting Standard

9. Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow.

10. Inflation Accounting

11. Ethic Issue in Accounting


Reference text:

1. Financial Accounting. Text & Case. Daardon & Bhattacharya

2 .Financial Accounting (or Managers — T P Ghosh

3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \

4 Financial Accounting. R Narayanaswamy

5. Full Text of Indian Accounting standard — Taxman Publication

^ 1.3 Managerial Economics

Course Content

a) The Meaning scope & Method of Managerial Economics

b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution

Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit,

Optimization Margin & Average, Elasticity, Macro Analysis.

c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output

Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost &

Profit Forecasting, Breakeven Analysis.

d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis.

e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power.

f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect &

Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting.

g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit

Policies on Profit, Maximization , Profit & Control, Profit Planning & Control.

h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis.

i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis.

Reference Text

1. Managerial Economics – Joel Dean

2. Managerial economics : Concepts & Cases – Mote, Paul & Gupta

3. Fundamentals of managerial Economics – James Pappas & Mark Hershey

4. Managerial Economics- Milton Spencer & Louis Sigleman.

5. Economics - Samuelson

^ 1.4. Operations Management 100 Marks

Course Content

a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition

b) Product Decision and Analysis Product Development

C) Process Selection I Process Design I Process Analysis

d) Facility Location

e)Facility Layout

f) Capacity Planning I Capacity Decisions I Waiting Lines

g) Aggregate Pinning

h) Basics of MRP I ERP

i) Basics or Scheduling

j) Basics of Project Management

k) Basics of Work Study/Job Design /Work Measurement

l) Basics of Quality Control / Statistical Quality Control / Total Quality Management

m) Basics of Environmental Management and SO 14000/9000

n) Value Engineering & Analysis

Reference text

1. Production & Operations Management -S. N. Chary

2. Production & Operations Management -James. B. Ditworth

3. Modern Production Management z6Y E. S. BUFF!,

4. Production and Operations Management -By Norman Gaither

5. Theory and problem in Production and operations Management -By S N. Chary

6. Product3on and operation Management - By Chunawalla Patel

7. Production & operation Management — Kanishka Sedi — Oxford

8. Production & operation Management — RC Manocha

9. Production & operation Management - Muhlemann

^ 1.5 Organization behavior 100 marks

Course Content

1. Introduction to OB : Origin, Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues

2. Personality : Meaning and Determinants of Personality ;,Process of Personality Formation; Personality Types ; Assessment of personality Traits for Increasing Self Awareness.

3. Perception, Attitude and Value .: Perceptual Processes, Effect of perception on Individual Decision-Making, Attitude and Behavior. Sources of Value, Effect of Values on Attitudes and Behavior. Effects of Perception, Attitude and Values on Work Performance.

4. Motivation Concepts : Motives, Theories of Motivation and their Applications for Behavioral Change.

5. Group Behavior and Group Dynamics : Work groups formal and informal

Groups and stages of group development. : Concepts of Groups and Dynamics

Group conflicts and group decision making. Team Effectiveness : High performing teams, Team Roles, cross functional and self directed teams.

6. Organizational Design : Structure, size, technology, environment of organization : Organizational Roles : Concepts of roles ; role dynamics; role conflicts and stress organizational conflicts.

7. Leadership : Concepts and skill of leadership, leadership and management roles, leadership styles and effectives contemporary issues in leadership. Power and Polities sourced and uses of power; polities at workplace; tactics and strategies.

8. Organization Development : Organizational change and culture, Environment,

Organizational culture and climate; contemporary issues relating to business situations process of change and Organizational Development.

Reference Text

1. Understanding Organizational Behavior – Udai Pareek

2. Organizational Behavior – Stephen Robbins

3. Organizational Behavior – Fred Luthans

4. Organizational Behavior – L. M. Prasad (Sultan Chand)

^ 1.6. Business Mathematics 100 Marks

Course Content

1. Basic Statistical Concepts

2. Summarisation of Data

- Frequency Distribution

- Measures of Central Tendency

- Measures of Dispersion

- Relative Dispersion, Skewness

3. Elementary Probability Theory:

- Relative Frequency Approach

- Axiomatic Approach

- Subjective Probability

- Marginal & Conditional Probability

- Independence/Dependence of Events

- Bayes’ Theorem

- Chebysehelf’s Lemma

4. Elementary Statistical Distributions

- Binomial, Poisson, Hypergeometric

- Negative Exponential, Normal, Un1orm

5. Sampling distributions

- For Mean, Proportion, Variance

- From Random Samples

- Standard Normal (3); Student’s; Chi-Sqare

And Variance ratio (F) Distribution

6. Statistical Estimation

Point & !interval estimation & confidence

Interval for Mean, Proportion & Vanance

7. Test of Hypothesis

- Tests for specified values of Mean,

Proportion & Standard Deviation

Testing equality of two Means,

Proportion & Standard Deviation

- Test goodness-of fit

8. Simple Correlation & Regression/Multiple Correlation & Regression

- Spearman’s rank Correlation

- One-way & Two-way Classification

(for Equal Class)

10.Elements of Integration & Differentiation

11. Elements of Determinants

12.Etemonts of Matrix algebra

The teaching of the subject is to be integrated with widely available software as Excel

should rise Excel to solve the problems given as assignments.

Reference Text

1. Statistics for Management — Richard L Levin

2. Statistics a fresh approach— D,H.Sanders

3. Statistics concepts & applications — H.C.Schefler

4. Practical Business Statistics —‘Andrew F. Siegel

5 Statistics for Business with Computer applications — Edward Minieka & Z.D.Kurzeja

6. Basic Statistics for Business & Economics — Mason, Marehas

7. An Introduction to statistical methods — C. B. Gupta & Vyay Gupta c’J’kas)

8. P.S. Bhardway: Business Statistics(Excel Books)

9 Sharma Business Statistics (Pearson)

10. Ben: Statistics for Management (TMH)

^ 1.7 Information Technology for Management 50 Marks

Course Content

Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. This course will locus on conceptual knowledge about IT.

1. Historical Perspective of Computer and Information Technology

2. How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective

3. Basics of Networking — Need for, Components of networks, LAN/WAN/MAN. various options for Networking for a business — Dial Up, Leased tines; DSL Lines, VSAT. Various medium for communication — terrestrial, satellite ,copper ,fiber optic etc

4. Basics of Internet — how internet works — Familiarity with various components of the Internet —Browser, Web Server, DNS Server, Search Engine -‘Applications of Internet— ‘Websites, Blogs, email, FTP, Voice over Internet

5. Impact of IT on business and society

6. Role of IT Overview of concepts such as ERP. SCM, CRM, Data Warehousing and Business Intelligence, e-commerce, e-Business, Knowledge management etc

Reference Text

1. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson

2. The Sever, Steps to Nirvana: Strategic insights into e-Business transformation :

Mohanbir Sawhney

3. Competitive Strategy by Michael Porter

4. Knowledge Management by Ganesh Natarajan and Sandhya Shekhar

5. Business @ The Speed of Thought by Bill Gates

6. Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney

7. Alex Leon & Mathews Leon: Introduction to computers (Vikas)

8. Rajaraman: Introduction to Information Technology (Prentice Hall India)

9. Sanders, D. H. : Computers in Business: An Introduction (McGraw Hill)

10. Articles from HBR, Journal of Marketing

^ 1.8. Communication Skills 100 Marks

Course Content

1) Process of Communication

2) Communication in Organisation Nature, Function & Scope.

3) Management of Written & Oral Communication

4) Barriers to Effective Communication

5) Report Writing

6) Communication Technology & its Impact on Office Procedures and Automation.

Reference Text

1. Cottrell, S. (2003) The study skills handbook — 2nd Ed Macmillan

2. Payne, C. & Whittaker L. (2000) Developing essential study skills, Financial Times Prentice Hall

3. Turner, J. (2002) How to study: a shod introduction Sage

4. Northledge. A. (1990) The good study guide The Open University

5. Giles, K & Hedge, N. (1905) The mangers good study guide The Open University

6. Drew, S. & Bingham, R. (2001) The student skills guide Gower

7. O’Hara, S, (1998) Studying @.University and college Kogan Page

8. Buzan, T. & Buzan, B. (2000) The Mind Map Book BBC Books

9. Svantesson, (1998) Learning maps and memory skills, Kogan Page

10. Theosarus — MerrUium — Oxford

11. Sen : Communication Skills (Prentice Hall India)

12. J . V. Vilanilam : More effective Communication(Sage)

13. Mohan Developing Communication Skills(MacMillan)

^ 1.9 Marketing Management 100 Marks

Course Content

1. introduction to Marketing concept, Evolution of marketing & Customer orientation

2. Marketing Environment and Evaluation of Market opportunities.

3. Market research & Marketing Information Systems

4. Demand forecasting and Market potential analysis

5. Consumer buying process & Organizational buying behavior

6. Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation

7. Marketing Mix

8. Product decisions — Product Life cycle

9. New Product development process

10. Distribution decisions—Logistics & Channel decisions

11. Promotion decisions— Integrated Marketing communications concept,

communication tools

12. Personal Selling & Sales management -

13. Pricing decisions.

Reference Text

1. Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition.

2. Basic Markeing,1-3tb edition, Perrault and McCarthy

3. Marketing management — Indian context Dr. Rajan Saxena

4. Marketing Management— Ramaswamy& Namkumari

5. R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand)

6. Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester

^ 2.1. Legal & Tax Aspects of Business 100 Marks

Course Content

1. Indian Contract Act

2. Indian Sale of Goods act.

3. Salient Features of Companies Act:

a. Characteristics of a company

b. Formation of a company

c. Types of companies — private, public. Government etc.

d. Management of company — Directors, Meeting. Accounts & Audits.

4. Restrictive & Unfair Trade Practices.

5. Salient Features of Negotiable Instruments Act

a. Bill of exchange, cheque, promissory note,

b. Negotiation & Endorsement

c. Dishonour of Instruments including noting and protest

6. Elements 01 Income Tax:

a. Scope and charge of income tax

b. Selected definitions relevant to computation of Total Income

c. Residential status

d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains

e. Exemptions from Total, Income& Deductions from Gross total income

7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit

8. Salient features of Maharashtra value added Tax Act

9. Salient features of Central Sales Tax Act

Reference Text :

1. Business Law — N. D. Kapoor

2. Business Law — Buichandani

3. Company Law — Aviar Singi

4. Income Tax — Dr. Singhania

5. Indian Taxes — V.S.Datey

6. S. S. Gulshan. Mercantile Law (Excel Rooks)

7. A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann)

6. S K Tuteja: Business Law for Managers (Sultan Chand)

^ 2.2. Cost & Management Accounting 100 Marks

Course Content

1. Terminology of cost — Cost classification by elements, variability, cash flow etc.

2. Preparation of cost sheet

3. Methods of costing — with special reference to job costing, process costing, services costing

4. Distinction & relationship among Financial Accounting, Cost accounting & Management


5. Marginal costing (Break — even analysis)

a) computation of break even point, margin of safety

b) Applications of Break even analysis to export pricing profit planning, Make v/s buy,

operate v/s shut down.

6. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible

Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting.

7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing,

Use of responsibility accounting in performance evaluation

Reference Text:

1. Management Accounting for profit control — Keller & Ferrara

2. Cost Accounting for Managerial Emphasis — Herngreen

3. T P Ghosh : Financial Accounting for managers(Taxmann).

^ 2.3. Economic Environment of Business 50 Marks

Course Content

PART I; The Fundamentals

1. The Scope & Subject Matter of Macroeconomics

2. An Introduction to the Economics of Growth & Development

3. An Introduction to (he Indian Economy- Its Salient Features

4. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth)

5. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period.

PART II : The Economic Markets

1. The Product Market & How it Affects India’s Growth Potential

2. The Money Market & How it Behaves

3. The Capital Market & its Vendibility

4. The Money Market & the Role of Central Banking

5. How does Commercial Banking Effect industry & Business

6.The Indian Labor Market & Levels of Unemployment & Inflation since 1990

PART III : Federal Budget

Objective is to expose the students to the various components of the national budget and how these impact on the business world.

PART IV: India & the World

1. The capitalist world economy and India’s position therein since 1990.

2. The World Bank and IMF conditional ties leading to the liberalization - privatization- globalization exercise and beyond.

3. India’s balance of trade and fluctuations since 1990 How do figure in the wild order

4. India’s balance of payments and how is study can assist corporate decision making. What is needed to improve the situation, if at all it is poor.

5. The Business Cycle and how it is perceived o behave in the immediate future. What

business decision hinge on this analysis

Reference Text :

1. Economic Environment of Business, S.K Misra and V.K Puri, Himalaya Publishing House, 2005.

2. Business Environment, Francis Cherunilam, Himalaya Publishing House, 2005

3. Business Environment— Aswathappa, HPH

4. Raj Aggrawal: Business Environment (Exel)

5. Adhikanj, M: Economic Environment of Busi

^ 2.4. Operations Research 100 Marks

Course Content

1. Introduction to OR Concepts, Genesis, Application Potential to Diverse problems in Business & Industry, Scope and Limitations.

2. Assignment Problem (AP) - Concepts. Formulation of Model, Hungarian Method of Solution - Maximization / Minimization - Balanced / Unbalanced - Prohibited Assignments - Problems.

3. Transportation Problem (TP) Concepts, Formulation of Model - Solution Procedures for IFS and Optimally Check - Balanced /Unbalanced - Maximization / Minimization Case

Of Degeneracy - Prohibited Routing Problems - Post-Optimal Sensitivity Analysis.

4. Linear Programming (LP) :- Concepts. Formulation of Models. Diverse Problems – Graphical Explanation of Solution - Maximization /Minimization - Simplex Algorithm - Use of Slack Surplus / Artificial Variables - Big M Method/Two-Phase Method - Interpretation of the Optimal Tableau - (Unique Optimum, Multiple Optimum.

Unbounded ness, infeasibility Redundancy Problems.)

5. Linear Programming (LP) :- Duality Principle - Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector, c-vector, Addition/Deletion of Variables

/Constraints – Dual Simplex Method – Problems Limitations of LP Vis- a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems

6. Network Analysis - Minimal Spanning Tree Problem - Shortest Route Problem - Maxima Flow in Capacitated Network - Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT - Concepts -

7. Definitions of Project, Jobs, Events - Arrow Diagrams - time analysis and Derivation of the Critical Path- Concepts of Floats (total, free, interfering, independent) - Crashing of a CPM ‘Network - Probability Assessment in PERT Network.

8. Queuing (Wailing-line) Models ;- Concepts - Types c Queuing Systems (use of 6 Character Code) - Queues in Series and Parallel - Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate, and Negative Exponential Service time, Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate, and General Service Time, PK-Formulae.

9 Inventory Models - Types of Inventory Situations Fixed Quantity)Fixed Review Period

3 Costs Involved - Deterministic Probability Models - Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate- Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares)

10. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing , Inventory.

New Product, Profitability, Maintenance etc.

11. Replacement and Maintenance Models :- Replacement of Items Subject to Deterioration and Items Subject Random Total Failure - Group vs Individual Replacement Policies.

12. Game Theory - Concepts - 2 . person, n-person games - Zero - sum and Non-zero-sum games - Solution Procedures to 2-person zero sum games - Saddle point Mixed Strategy. Sub-games Method for m x 2 or 2 x n games - Graphical Methods -

13. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by LP Simplex including Quality - Application for Maximizing / Minimizing Player & Strategy.

Note: The teaching of the above subject is to be integrated with the most widely available software.

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