Geoffrey P. Lantos
2 Mary Dyer Lane Department of Business Administration
North Easton, MA 02356 Stanger Hall
Home: 508 369-4324 Stonehill College
Work: 508 565-1205 320 Washington Street
email@example.com Easton, MA 02357
Ph.D., Lehigh University, College of Business and Economics, Bethlehem, PA, 1980 Concentration in Marketing, Labor Economics, Managerial Economics, and Economic Theory
Dissertation Title: "The Influences of Inherent Risk and Information Acquisition on Consumer Risk Reduction Strategies"
Cumulative Average 3.9
MBA, University of Rochester, William E. Simon School of Management, Rochester, NY, 1976
Concentration in Marketing and Labor Economics
Cumulative Average 3.4
Bachelor of Arts, Gettysburg College, Gettysburg, PA, 1974
Concentration in Business Administration and Economics
Treasurer of Alpha Chi Rho social fraternity, newscaster at college radio station, and member of Marketing Club
Cumulative Average 3.6
Professor of Marketing, Stonehill College, Easton, MA, 1997 - Present
Spring 2001, Fall 2008 - Sabbatical Leaves
Associate Professor of Marketing, Tenured, Stonehill College, Easton, MA, 1989 - 1997
Fall 1993 - Sabbatical Leave
Assistant Professor of Marketing, Stonehill College, Easton, MA, 1986 - 1989
Assistant Professor of Marketing, Bentley College, Waltham, MA, 1981 - 1986
Assistant Professor of Marketing, Eastern Michigan University, Ypsilanti, MI, 1980 - 1981
Adjunct Professor of Marketing, New Hampshire College, Manchester, NH, 1985 - 1986
Lecturer in Marketing (part-time), Rivier College, Nashua, NH, 1985
Teaching Assistant in Marketing, Lehigh University, Bethlehem, PA, 1976 - 1980
Grading Assistant in Business Statistics, Lehigh University, Bethlehem, PA, 1978 – 1979
Adjunct Professor of Economics, Moravian College, Bethlehem, PA, 1978 & 1980
Adjunct Professor of Marketing, Muhlenberg College, Allentown, PA, 1977
Adjunct Professor of Marketing, Allentown College, Allentown, PA, 1977
Courses Taught in the past five years:
New Product Marketing and Management
Performed an assessment of business risk factors for Nicola Corporation's launch of Olivio spread; December 1997
Consulted with Media Research Center, Alexandria, VA, on a direct mail piece to be sent to their Board of Trustees; January 1997.
Faculty Internship at Ocean Spray Cranberries, Inc. during fall 1993 Sabbatical. Worked half time on new product development projects, primarily under the supervision of the Division Manager of New Products. Also reported at times to the Business Unit Manager in the Non-Beverage Division and Marketing Promotions Manager. My activities included: (1) observing and sometimes participating in business meetings (e.g., interfacing with new products consultants from IQJ ad agency, strategic plans presentations, proposal presentations by outside vendors, new product planning meetings, new product task force meetings, new business committee meetings, etc.), and (2) contributing to various projects; June-December 1993. Some of my more significant contributions were:
Conducted secondary research on specialty channels of distribution and on selected food product categories of interest to new product management. Wrote reports summarizing my findings that were used by management to assess which categories would be worth further pursuing.
Conducted secondary research and wrote reports summarizing findings and presenting strategic recommendations and implications on the isotonic drink market.
Developed a discussion outline and conducted functional interviews with people in areas such as strategic planning, packaging, research and development, etc. to get historical information on new food products for our current new product efforts. Wrote up a summary report on the interviews distributed to key people at Ocean Spray and its advertising agency.
Helped organize, observed, and evaluated focus group sessions.
Organized and participated in a new product idea brainstorming session.
Conducted "store checks" at supermarkets in the Providence, RI area to observe and report on store demonstrators. Consulted with New Product Manager on some of the weaknesses of these demonstrations and gave recommendations for improvements.
Summarized and analyzed research reports from a potential promotional supplier to help the Marketing Promotions Manager decide whether to use the supplier.
Summarized and analyzed FIND/SVP marketing intelligence report.
Wrote marketing plan and participated in business planning sessions for startup of Norton weekly community newspaper, Media and Education Workshop, Norton, MA; October 1986
Research Assistant in Marketing, Lehigh University, Bethlehem, PA, 1976 - 1977
Part-time medical lab assistant, library attendant, 1975-1976
Prepared business strategy study for radio station WCMF, Rochester, New York; Summer 1975
Scholarship and Creative Work
Journal Publications (Including Forthcoming Publications)
Lantos, Geoffrey P., and Craton, Lincoln G., “A Model Of Consumer Response To Advertising Music” forthcoming in Journal of Consumer Marketing, Volume 29, issue 3, 2012.
[Contribution to Practice]
Craton, Lincoln G, and Lantos, Geoffrey P., “Attitude Toward The Advertising Music: An Overlooked Potential Pitfall In Commercials”forthcoming in Journal of Consumer Marketing, Volume 28, issue 5, 2011.
[Contribution to Practice]
Lantos, Geoffrey P., Brady, Donald L., and McCaskey, Patrick H, “New Product Development: An Overlooked but Critical Course,” Journal of Product and Brand Management, Volume 18, No. 6, Winter (2009), pp. 425-436.
[Learning and Pedagogical Research]
Lantos, Geoffrey P., and Cooke, Simon, “Corporate Socialism Unethically Masquerades as ‘CSR’: The Difference between Being Ethical, Altruistic, and Strategic in Business,” Strategic Direction, Vol. 19, No. 6, May 2003, pp. 31-35. Reprint in Jayasimha K R and E Mrudula, Eds. Corporate Philanthropy: A Win-Win Model, 2005, ICFAI University Press, India.
Lantos, Geoffrey P., “How Christian Character Education Can Help Overcome the Failure of Secular Ethics Education,” The Journal of Biblical Integration in Business, Fall 2002, pp. 19-52.
Lantos, Geoffrey P., “The Ethicality of Altruistic Corporate Social Responsibility,” Journal of Consumer Marketing, Vol.19, No. 3 (2002), pp. 205-228. In 2006 this was the eighteenth most downloaded article in JCM, with 2,165 downloads that year. In 2007 it was the sixteenth most downloaded JCM article ever, with 8,947 downloads. In 2007, it was the twentieth most downloaded article of that year, with 2,310 downloads. In 2006, it was the eighteenth most downloaded article in JCM, with 2,165 downloads that year.
Lantos, Geoffrey P., “The Boundaries of Strategic Corporate Social Responsibility,” ^ , Vol.18, No. 7 (2001), pp. 595-630. According to the publisher, this was the most downloaded article from the Journal of Consumer Marketing archive between Sept. 2001 and Sept. 2002, with 2,028 downloads of it during that period. It was ranked number 25 of the top 200 Emerald articles ever downloaded in 2005 out of 50,000 articles in the Emerald database (16th most in 2004) and in the top 1% of all articles ever downloaded from the database). By 2007, it was the second most downloaded article of all the JCM articles published, registering 18,338 downloads. During 2007, it was the second most downloaded JCM article of that year, with 4,823 downloads. During 2006, it was the third most downloaded article of that year, with 4,075 downloads. Reprint as “The Boundaries of Strategic Corporate Social Responsibility-Part I and Part II,” in Business Ethics and Corporate Governance Book of Readings, Icfaian Center for Management Research, 2002, pp. 184-199, 200-207. Reprint in Corporate Philanthropy, A Win-Win Model, Edited by E. Mrudula, The ICFAI University Press, Hyderabad, India, 2005, pp. 28-33.
Lantos, Geoffrey P., "Motivating Moral Corporate Behavior," Journal of Consumer Marketing, Vol. 16, No. 3 (1999), pp. 222-233. This article received a “highly commended” award from the Editor and Editorial Board of Journal of Consumer Marketing in the MCB University Press Literati Club Awards for Excellence 2000 (announced in Vol. 17 No. 7, p. 571). Reprint, Richardson, John E., Ed. Annual Editions: Marketing 00/01, 22nd ed., Dushkin/McGraw-Hill Inc., 2000, pp. 87-92; Marketing 01/02, 23rd ed., pp. 65-70. Reprint, Richardson, John E., Ed. Annual Editions: Business Ethics 00/01, twelfth ed., Dushkin/McGraw-Hill Inc., 2000, pp. 91-96; Business Ethics 01/02, thirteenth ed., pp. 94-99.
Lantos, Geoffrey P., "Motivating Students: The Attitude of the Professor," Marketing Education Review, Vol. 7, No. 2 (Summer 1997), pp. 27-38.
"Faculty Internships: A Means to Bridge the Academician-Practitioner Gap," Journal of Product and Brand Management, Vol. 3, No. 4 (1994), pp. 15-30.
Lantos, Geoffrey P. and Shibli, Mohammed, "Learner Principles Should Be Practiced by Excellent Marketing Professors," Marketing Education Review, Vol. 2, No. 3 (Fall 1992), pp. 17-25.
Lantos, Geoffrey P., "Evaluating Written Work: You Get What You Expect," Issues and Inquiry in College Learning and Teaching, Vol. 15, No. 3, Spring/Summer 1992, pp. 79-86.
Lantos, Geoffrey P., "Advertising: Looking Glass or Molder of the Masses?” Journal of Public Policy and Marketing, Vol. 6, 1987, pp. 104-128. Also donated to American Association of Advertising Agencies reference library and to the American Advertising Museum in Portland, Oregon.
Lantos, Geoffrey P., "An Ethical Base for Marketing Decision Making," Journal of Consumer Marketing, Vol. 3, No. 4, Fall 1986, pp. 5-10; Journal of Business and Industrial Marketing, Vol. 2, No. 2, Spring l987, pp. 11-16. Reprint, Richardson, John E., Ed. Annual Editions: Marketing 89/90, 11th ed., Dushkin Publishing Group, Inc., 1989, pp. 82-87. 90/91, 12th ed., 91/92, 13th ed., Reprinted in Richardson, John E, Editor, Annual Editions: Business Ethics 89/90, Dushkin Publishing Group, Inc. 1989, 90/91, Second Ed.; 91/92, Third Ed. Reprinted in Christian Business Faculty Association newsletter (CBFA), Vol. 1, No. 2, Summer 1987, pp. 11-16. Listed with CBFA Clearing House, Summer 1989.
Lantos, Geoffrey P., and Horton, Raymond. "The Influences of Inherent Risk and Handled Risk on Consumer Risk Reduction Strategies," Journal of the Academy of Marketing Science, Fall, 1983, pp. 358-381.
Lantos, Geoffrey P., "An Improved Research Methodology for Studying Consumer Information Processing Behavior," Journal of the Market Research Society, January, 1982, pp. 29-45.
Lantos, Geoffrey P., Consumer Behavior in Action: Real-Life Managerial Applications, with Instructors Manual, Armonk, NY: M.E., Sharpe, Inc., August 2010. Instructors manual available at www.mesharpe-instructor.com. Username: lantos20903, Password: iv#dhjez
[Learning and Pedagogical Research]
Conference Presentations and Proceedings
Lantos, Geoffrey P., “Using Theories of Consumer Behavior in the Search for the Meaning of Life,” Proceedings of the Christian Business Faculty Association Annual Conference on Equipping for the Marketplace, Southeastern University, Lakeland, Florida, October 21-23, 2010. Best Teaching Practices Track. It won the best marketing paper award in the track.
[Learning and Pedagogical Research]
Craton, Lincoln G., and Lantos, Geoffrey P., “Toward A Comprehensive Model of Consumer Response to Advertising Music,” 11th International Conference on Music Perception and Cognition,” Poster Session August 23-27, 2010, Seattle Washington. Structured abstract published in the Proceedings and short abstract in the program guide.
Lantos, Geoffrey P., “Making Microeconomics Real and Relevant for Marketing Majors,” Proceedings of the Christian Business Faculty Association Annual Conference on Business in a Life of Faith, 2009, John Brown University, Rogers, AR, October 15-17, 2009. Best Teaching Practices Track.
[Learning and Pedagogical Research]
Lantos, Geoffrey P., Making the Consumer Behavior Course More Interactive,” Proceedings of the Christian Business Faculty Association Conference on Integrating Faith and Business, Point Loma Nazarene University, San Diego, CA, Oct. 13-15, 2005. Teaching Practices Interactive Track. (I was unable to present it when I came down with stomach flu right before the conference.)
[Learning and Pedagogical Research]
Lantos, Geoffrey P., “The Ethicality of Altruistic Corporate Social Responsibility,” Christian Business Faculty Association 2001, October 18-21, 2001, Chicago, IL.
Lantos, Geoffrey P., “How Christian Character Education Can Help Overcome the Failure of Secular Ethics Education,” Northeast Business and Economics Association Conference, Sept. 27-28, 2001, Windsor Locks, CT.
Lantos, Geoffrey P., “Finding an Ethical Foundation in Biblical Faith,” Christian Business Faculty Association 2000, October 19-22, 2000, Buffalo, NY.
Lantos, Geoffrey P., "Motivating Students: It's All In the Attitude of the PROFESSOR," Christian Business Faculty Association 1997 Proceedings, October 23-26, 1997.
Lantos, Geoffrey P., "Faculty Internships: A Means To Bridge the Academician-Practitioner Gap," Christian Business Faculty Association 1995. Proceedings, October 5-8, 1995.
Lantos, Geoffrey P., "Tim Miner's Concord Vegetable Corporation Internship Journal," Eastern Case Writer's Association Proceedings of Cases in Progress 1995. pp. G1-G42.
Lantos, Geoffrey P., "Teaching Business Ethics: A Dissenting View," Christian Business Faculty Association 1993 Proceedings, October 7-10, 1993, pp. 71-87.
Lantos, Geoffrey P., "An Investigation into the Use of LEARNER Principles by Excellent Marketing Professors," (with Mohammed Shibli), Proceedings of the Atlantic Marketing Association, 8th Annual Conference, October 7-10, 1992, pp. 138-142.
Lantos, Geoffrey P., "Tricks of the Trade: Enhancing Your Professional Development as a Marketing Educator," Proceedings of the Atlantic Marketing Association, The Annual Conference, October 4-7, 1989, pp. 39-43. Circulated by Professor Kim Rotzoll, University of Illinois, at the Freedom Forum for New Advertising Educators, Summer 1995. Included in a readings packet for practitioners moving to academe by AEJMC Advertising Division and made available on the AEJMC Advertising Division link to the University of Texas Website, 1999.
Lantos, Geoffrey P., "Tricks of the Trade: Achieving Excellence in Undergraduate Marketing Education", American Marketing Association Summer Educators' Conference Proceedings, August 1988, p. 137. (Abstract). Reprints, Zikmund, William, and D'Amico, Michael, Course Development Guide to Accompany Marketing, 3rd edition, New York: John Wiley and Sons, Inc., 1989, pp. 459-471; Pride, William M. and Ferrell, O.C., Marketing: Concepts and Strategies, 6th ed., Lecture Enrichment Series, Boston: Houghton Mifflin Co., 1989, pp. 192-209. Used as a handout at the 1990 Decision Science Institute Conference panel discussion on teaching excellence, San Diego, Nov. 1990.
Lantos, Geoffrey P., "Specialty Advertising: The Overlooked Medium" (with Allen R. Miller), Academy of Marketing Science Proceedings (Developments in Marketing Science), May 1987, pp. 270-273.
Lantos, Geoffrey P., "Manipulating Perceived Risk by Information Values," (with Raymond L. Horton), Decision Sciences Institute Proceedings, April 1987, pp. 277-279.
Lantos, Geoffrey P., "A Theology of Marketing Ethics," Christian Business Faculty Association (CBFA), October 9, l987; Southern Marketing Association Marketing Ethics Conference Proceedings, November 3, l987. Listed with CBFA Clearing House.
Other Research Contributions
Invited speaker at the Symposium on Teaching Marketing Ethics, University of Notre Dame, May 20, 1999, “Motivating Moral Corporate Behavior.”
Invited speaker at a half-day workshop, "Generating Student Involvement: Getting Students to Buy Into Your Courses," sponsored by the Teaching Special Interest Group of the American Marketing Association, Academic Council, preconference session of the American Marketing Association's Summer Educators' Conference, August 3, 1996, “Motivating Students” The Attitude of the PROFESSOR.”
Selected to participate in a panel discussion on "Moral Corporate Cultures" at the Developing Moral Corporate Cultures Conference sponsored by Gordon College Institute for Applied Ethics, Gordon College, Wenham MA, October 25, 1991. Portions of the interview were published in "Chapter 6, Moral Corporate Cultures: Panel Discussion" in Developing Moral Corporate Cultures, edited by Edward J. Trunfio, The Gordon College Institute for Applied Ethics, 1992.
Participated in plenary session presentation of overview of Arthur Andersen Conference on Teaching Business Ethics and conducted a marketing discipline workshop on Arthur Andersen Conference, Christian Business Faculty Association Conference, Oct. 26 and 27, 1990.
Lantos, Geoffrey P. and Dominguez, George S., Successful Product Management: How to Make Your Product a Winner, 2nd edition, American Management Association Extension Institute, 1990.
Butaney, Gul; Lantos, Geoffrey P.; Paley, Norton, Pricing Strategies and Practices, 2nd ed., American Management Assoc. Extension Institute, 1988.
McGee, Edward J.; Govone, Norman A.P.; and Eng, Robert S., Revised by Lantos, Geoffrey P., Fundamentals of Direct Mail Marketing, 2nd ed., American Management Association Extension Institute, 1985.
Articles Published in Books and Instructional Manuals
Lantos, Geoffrey P., “Bounded Rationality,” Kolb, Robert W., Ed. Encyclopedia of Business Ethics and Society, Volume 1, Thousand Oaks, CA: Sage Publications, Inc., 2008, pp. 186-191 (refereed publication).
Lantos, Geoffrey P., “Intuitionism,” Kolb, Robert W., Ed. Encyclopedia of Business Ethics and Society, Volume 3, Thousand Oaks, CA: Sage Publications, Inc., 2008, pp. 1190-1193 (refereed publication).
Lantos, Geoffrey P., “The Joy of Marketing Research,” Lamb, Charles W., Hair, Joseph F., and McDaniel, Carl, Eds. Great Ideas for Teaching Marketing, fifth edition, Cincinnati: South-Western College Publishing, 2000, pp. 63-67.
Lantos, Geoffrey P., "Enhancing Efficiency and Effectiveness in Marketing Education" in Hair, Joseph F., ed., Great Ideas for Teaching Marketing, second edition, Cincinnati: South-Western Publishing Co., 1994, pp. 517-520.
Lantos, Geoffrey P., "Business Ethics," in Zikmund, William G. and D'Amico, Michael, Marketing Fourth Edition Advanced Instructional Modules, St. Paul, MN: West Publishing Co., 1993, pp. 285-340. Also in Zikmund and D'Amico, Advanced Instructional Models to Accompany Effective Marketing, St. Paul, MN: West Publishing Co., 1995, pp. 187-242.
Lantos, Geoffrey P., "Advanced Instructional Module: Ethics" in Jennings, Marianne Moody, Instructor's Manual and Transparency Masters to Accompany Case Studies in Business Ethics, Minneapolis/St. Paul, MN: West Publishing Co., 1993, pp. AIM 1 - AIM 43.
Lantos, Geoffrey P., "Arthur Andersen Business Ethics Overview," in Christianity and Business: A Collection of Essays on Pedagogy and Practice, Edited by Edward J. Trunfio. Christian Business Faculty Association, 1991, pp.3-28.
Lantos, Geoffrey P., "Excellent Marketing Professors Practice Laws of the LEARNER," Pride, William M., and Ferrell, O.C., Marketing: Concepts and Strategies, 7th ed., Lecture Enrichment Series Volume 2, Boston: Houghton Mifflin Co., 1991, pp.183-194. Reprint, Hair, Joseph F., Ed. Great Ideas for Teaching Marketing, Cincinnati: South-Western Publishing Co., 1991, pp. 253-264. Also in the second edition, 1994, pp. 410-422.
Trade Publication Articles
Lantos, Geoffrey P., “Let's Hook Students on Reading," Marketing Educator, Vol. 18, No. 3, Summer 1999, pp. 4, 7
Lantos, Geoffrey P., “Nurturing Professionalism in Our Students,” Marketing Educator, Vol. 18, No. 2, Spring 1999. pp. 1, 8. (Lead article.)
Lantos, Geoffrey P., “Convincing Students that Ethics Matter,” Marketing Educator, Vol. 17, No. 3, Summer 1998, p. 8.
Lantos, Geoffrey P., “The Professor’s Role: Student’s Friend or Authority Figure?” Marketing Educator, Vol. 17, No. 2, Spring 1998, pp. 5, 9.
Lantos, Geoffrey P., "Can We Motivate Gen X Slackers?" Marketing Educator, Vol. 17, No. 1, Winter 1998, p. 3.
Lantos, Geoffrey P., "Should We Help Students Find Fulfillment in Their Lives?" Marketing Educator, Vol. 16. No. 2, Spring 1997, p. 6.
Lantos, Geoffrey P., "Top 10 Teaching Behaviors to Avoid,” Marketing Educator, Vol. 16. No. 1, Winter 1997, p. 5.
Lantos, Geoffrey P., "Marketing Professors Should 'Get Real' through Faculty Internships," Marketing Educator, Vol. 14, No. 1, Winter 1995, pp. 4, 7.
Lantos, Geoffrey P., "Relative vs. Fixed Values: Choice is 'Absolutely' Clear," Marketing Educator, Vol. 8, No. 1, Winter 1989, pp. 4, 6. Listed with CBFA Clearing House.
Lantos, Geoffrey P., "Ethics Has Its Roots in Judeo-Christian Morality," Marketing News, July 16, 1986, pp. 41, 50.
Lantos, Geoffrey P., "The True Marketing Concept is Based upon the Biblical Philosophy of Life," Marketing News, December 20, 1985, pp. 2, 6.
Lantos, Geoffrey P., Lantos, Geoffrey P., and Butaney, Gul, "Marketing Classes Need Taste of the Real World," Marketing News, July 19, 1985, pp. 3, 6, 8.
“Employers Hire Students with a Professional Attitude,” Collegiate Connection (American Marketing Association publication for collegiate chapters and faculty advisors), October 1999, pp. 2, 4.
“The Myth of Predatory Pricing,” The Pricing Advisor, April 1999, pp. 7-8
"Principles of the Motivating Professor," The Teaching Professor, Vol. 10, No. 8, October 1996, pp. 3-4. Republished on the Western Michigan University Center for Teaching and Learning Web site, Winter 2003, http://www.wmich.edu/~teachlrn/new/newintellexciting.html.
"The CBFA 1993 Conference Viewed Through the Eyes of Professors from Non-Coalition Institutions," Christian Business Faculty Association Newsletter, Vol. 4, No. 2, Spring 1994, p. 2.
"Corporate America Contributes to Anti-Capitalist Coffers," Christian Business Faculty Association Newsletter, Vol. 1, No. 4, Spring 1991, p. 4.
"Ethics? In Business?" Minding Your Own Business: A Bi-monthly Report for Small Businesses, Vol. 3, No. 1, Jan/Feb, 1989, pp. 5-6.
Lantos, Geoffrey P., “The Myth of Predatory Pricing,” The Pricinglist Mailing List Archive, The Professional Pricing Society, www.pricingsociety.com, March 1999. Revised version in Marketing Educator Online, Vol. 19, No. 1, Summer 2000.
Lantos, Geoffrey P., “If You Want to Keep Current, Ya Gotta Read,” Collegiate Connection, An On-Line Newsletter for AMA Student Members, October 1998, American Marketing Association, www.ama.org.
Lantos, Geoffrey P., “A Real-Life Situation” (Marketing Credit Cards on A College Campus) in Ferrell, O.C., Fraedrich, John, and Ferrell, Linda, Business^ es, fifth edition, Boston: Houghton Mifflin, 2002, pp. 172-175. Reprint as “Marketing Credit Cards On Campus: Should They Be Banned or Blessed?” in Marketing Educator Online, Vol. 22, No. 1, spring 2002 (published July, 2002). Made available by Houghton Mifflin for customized business casebooks in the Houghton Mifflin Xchange Case Database, Fall, 2004.
Lantos, Geoffrey P., “Supplemental Case 1: Great State Wheat Flakes Can’t Be Beat,” in Ferrell, O.C.,Fraedrich, John, and Ferrell, Linda, Instructor’s Resource Manual with Test Bank: Business Ethics: Ethical Decision Making and Cases, fifth edition, Boston: Houghton Mifflin, 2002, pp.96-99. Reprint in sixth edition, 2005, pp. 136-139, seventh edition 2008, pp. 160-163.
Lantos, Geoffrey P., "Case Study: Tim Miner's Concord Vegetable Corporation Internship Journal,” Journal of Product and Brand Management, Vol. 6, No. 5, 1997, pp. 336-365.
Lantos, Geoffrey P., "Strategic Case VI: USA Today: The Nation's Newspaper" (with Cheryl Anne Molchan) in Pride, William M. and Ferrell, O.C., Marketing: Concepts and Strategies, eighth edition. Boston: Houghton Mifflin Company, 1993, pp. 713-715. Case Note in Instructors Resource Manual, 8th ed., pp. 538-539. Reprint as "Strategic Case 7 USA Today: The Nation's Newspaper" in 9th ed., 1995, pp. 747-750. Reprint as "Case 5: USA Today: The Nation's Newspaper" in Ferrell, O. C., Lucas, George, H., Jr., and Luck, David. Strategic Marketing Management: Text and Cases. Cincinnati: South-Western Publishing Co., 1994, pp. 238-241. Updated version in Ferrell, O. C., Hartline, Michael D., Lucas, George H. Jr., and Luck, David, Marketing Strategy. Ft. Worth: The Dryden Press/Harcourt Brace College Publishers, 1999, pp. 291-296. Second updated version, “USA Today: The Nation’s Newspaper and the World’s Online News Source” in Ferrell, O. C., Hartline, Michael D., and Lucas, George H., Jr., Marketing Strategy, Second Edition, Ft. Worth: Harcourt Brace College Publishers, 2002, pp. 329-339. Second updated version reprint as “Strategic Case 1 USA Today: The Nation’s Newspaper” in Ferrell, O.C., and Pride, William M., Marketing, Twelfth Edition, Boston: Houghton Mifflin, 2003, pp. 136-138. Third updated version, “USA Today: The Nation’s Newspaper and the World’s Online News Source” in Ferrell, O. C., and Hartline, Michael D., Marketing Strategy, Third Edition, Mason, Ohio: Thompson Southwestern Publishing, 2005, pp. 408-418, and as” USA Today: The Nation’s Newspaper” in Ferrell, O.C., and Pride, William M., Marketing, 13th Edition, Boston: Houghton Mifflin, 2006, pp. 53-56. Fourth updated version, “USA Today and the Future of Information Distribution,” in Ferrell, O. C., and Hartline, Michael D., Marketing Strategy, Fourth Edition, Mason, Ohio: Thompson Southwestern Publishing, 2008, pp. 389-402.
Lantos, Geoffrey P., Four mini-cases published in the Arthur Andersen Business Ethics Program mini-case collection ("Incredible Shrinking Potato Chip Package," "The Speedy Sale," "The Nonuser Celebrity Endorser," "The Competitive and Combative Toilet Tissue Campaign."), Arthur Anderson & Co., 1992.
Lantos, Geoffrey P., "Project Bible: The Marketing of The Book," Lord Publishing Case Collection, Dover, MA, 1986 and Southeastern Baptist Theological Seminary's Case Study Institute, 1987. Also in Schoell, William, and Guiltinan, Joseph, Marketing, third edition, Boston: Allyn and Bacon, 1988, pp. 347-351. ("Marketing The Book"). Reprint, Martin and Vincze Managerial Marketing instructor's manual, 1988.
Lantos, Geoffrey P., "Inter-Varsity Christian Fellowship," Lord Publishing Case Collection, Dover, MA, 1986. Also in Talarzyk, Wayne, Cases and Exercises in Marketing, Chicago: Dryden Press, 1987, pp. 339-352. Reprint, Bell, Martin, and Vincze, Julien, Managerial Marketing: Strategy and Cases, New York: Elsevier Science Publishing Company, Inc., 1988, pp. 173-183.
Works in Progress
Craton, Lincoln G., and Lantos, Geoffrey P., undertaking conceptual research on the processing of advertising music to determine the impact of disliked music on brand attitudes.
Works Under Review
Lantos, Geoffrey P., “Using Theories of Consumer Behavior In The Search for the Meaning of Life,” revised version to be submitted to ^ Marchr 2011.
Interests in Marketing Education, Societal/Ethical Issues in Marketing, Consumer Behavior Advertising, and Marketing for Christian Organizations.
Stonehill College Department of Business Summer Research Grants for research on the processing of advertising music to determine the impact of disliked music on brand attitudes (2009) – For work on consumer behavior textbook (2008).
Stonehill Undergraduate Research Experience (SURE) (1997, 2002) Grant: Awarded for development with a student Research Associate Consumer Behavior Applications Book. Also funded by a Stonehill Summer Research Grant.
Faculty Research Grants -Business and the Accounting Profession course (1999) - Marketing Ethics (1992) - Survey of Excellent Marketing Professors (1990) - Business and Marketing Ethics (1987)
Small Grants awarded for membership in and abstracting work for the Product Development and Management Association 1989-2003.
Faculty Research Grant - Student Attitudes toward Advertising and Promotion (1984)
Michael Novak, Business as a Calling: Work and the Examined Life, Journal of Consumer Marketing, Vol. 14. No. 2, 1997. A different version examining the book form a Christian perspective was published in The Journal of Biblical Integration in Business, Fall 1997.
Jack Haberstroh, Ice Cube Sex: The Truth About Subliminal Advertising, Advancing the Consumer Interest, Vol. 7, No. 2, Fall 1995. A modified version appears in The Journal of Consumer Marketing, Vol. 13, No. 1, 1996.
Jerry Kirkpatrick, In Defense of Advertising: Arguments from Reason: Ethical Egoism, and Laissez-Faire Capitalism, Journal of Consumer Affairs, Summer 1995.
Martin P. Davidson, The Consumer's Manifesto: Advertising in Postmodern Times, Journal of Consumer Affairs, Summer 1994.
Tony Campola, Everything You've Heard is Wrong, Journal of Consumer Marketing, Vol. 10, No. 4, 1993.
Lisa Fortini-Campbell, The Consumer Insight Workbook: How Consumer Insights Can Inspire Better Marketing and Advertising, Journal of Consumer Marketing, Vol. 9, No. 4, Fall 1992; Journal of Product and Brand Management, Fall 1992 and Vol. 2, No. 1, 1993.
John A. Hall, Bringing New Products to Market: The Art and Science of Creating Winners, Journal of Consumer Marketing, Vol. 9, No. 2, Spring 1992.
Thomas Kuczmarski, Managing New Products, Journal of Marketing, Vol. 53, No. 4, October 1989.
John Lyons, Guts? Advertising from the Inside Out, Journal of Business and Industrial Marketing, Vol. 4, No. 1, Winter/Spring 1989; Journal of Services Marketing, Vol. 3, No. 3, Summer 1989, Journal of Consumer Marketing, Vol. 6, No. 4, Fall 1989.
Patti and Frazer, Advertising: A Decision-Making Approach, Journal of Advertising, Vol. 18, No. 1, 1989.
Jones, John Philip, What's In a Name?, Journal of Consumer Marketing, Vol. 5, No. 2, Spring 1988.
Leiss, Klein, and Jhally. Social Communication in Advertising, Journal of Advertising, Vol. 17,
No. 1, 1988.
Rein, Irvin; Kotler, Philip; Stoller, Martin, High Visibility, Journal of Services Marketing, Vol. 1, No. 2, Fall 1987; Journal of Business and Industrial Marketing, Vol. 3, No. 2, Summer 1988.
Connor, Richard A., and Davidson, Jeffrey P. Marketing Your Consulting and Professional Services, Journal of Consumer Marketing, Fall 1986; Journal of Services Marketing, Vol. 1, No. 2, Fall 1987; Journal of Business and Industrial Marketing, Vol. 3, No. 2, Summer 1988.
Laczniak, Gene R., and Murphy, Patrick. Marketing Ethics: Guidelines for Managers, Journal of Macromarketing, Vol. 6, No. 2, Fall 1986.
Czepiel, John A., Michael R. Solomon and Carol F. Surprenant. The Service Encounter: Managing Employee/Customer Interaction in Service Businesses, Journal of Consumer Affairs, Vol. 20, No. 1, Summer 1986.
Robertson, Thomas S., John Zielinski and Scott Ward. Consumer Behavior, Journal of Advertising, Vol. 14, No. 2, 1985.
National Retail Merchants Association, Profitable Retail Television Advertising, Journal of Advertising, Vol. 12, No. 1, 1983.
Rotzoll, Kim B.; Hoefner, James E.; and Sandage, Charles H. Advertising in Contemporary Society: Perspectives toward Understanding, Ad East, November 1986. (Non-academic publication)
"Software Review: SNAP Campus Edition, Version 3," Marketing Educator, Fall 1996, p.6. Also in Journal of Biblical Integration in Business, Fall 1997. "SNAP Professional Survey Software: A Tool for Seamless Marketing Research," Journal of Product and Brand Management, Vol. 5, No. 6, 1996. Also in Journal of Consumer Marketing, Vol. 14, No. 1, 1997.
New York Festivals Volume One Video Guide (to accompany Kleppner's Advertising Procedure, Thirteenth edition, by J. Thomas Russell, and W. Ronald Lane), Englewood Cliffs, NJ: Prentice-Hall, Inc., 1996.
New York Festivals Volume Two Video Guide. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1996.
Authored answers to ethics exercises ("Ethics in Practice" and "Take a Stand" questions) for all 22 chapters in Zikmund, William G. and D'Amico, Michael, Marketing Fourth Edition Instructor's Manual, St. Paul, MN: West Publishing Co., 1993, and in Zikmund and D'Amico, Effective Marketing Instructor's Manual, St. Paul, MN: West Publishing Co. 1995. Acknowledgment in Marketing seventh edition, 2001 and Effective Marketing third edition, 2001.
Textbook Manuscript Reviewing Experience
Irwin Mc-Graw Hill (2008)
Houghton Mifflin (2000) – Pride, William M., and Ferrell, O. C., Marketing: Concepts and Strategies 2000e ed. (acknowledgment in preface)
Irwin (1997) - Churchill, Gilbert A., and Peter S. Paul, Marketing, Prentice Hall Publishing (1996, 1997) (acknowledgement in preface)
Allyn and Bacon (1993) - Schoell, William F., and Guiltinan, Joseph P., Marketing Essentials (acknowledgement in preface)
Houghton Mifflin Company (1993) - Pride, William M., and Ferrell, O. C., Marketing: Concepts and Strategies 8th ed. (acknowledgement in preface)
West Publishing Company (1993) - Zikmund, William, Marketing 4th ed. (acknowledgment in preface)
MacMillan Publishing Company (1991) - Hisrich, Robert D., and Peters, Michael P., Marketing Decisions for New and Mature Products (acknowledgment in preface)
Daniel Spencer Publishers (1991) - Bern Wisner, Marketing Principles (acknowledgement in preface)
McGraw-Hill Book Company Bovee, Courtland L, Houston, Michael J. and Thill, John V., Marketing 2nd ed. 1995. (Acknowledgment in preface) (1984); Rossiter, John R., and Percy, Larry, Advertising and Promotion Management, 1987 (acknowledgement in preface); 1993
West Publishing Company (1983, 1984, 1986, 1993)
American Management Association (1985) - How To Write a Marketing Plan by Hubert D. Hennessey and Robert J. Kopp; (1993) How to Get Products to Market Faster by Robin Peterson.
Houghton Mifflin Company (1984) (1990)
CBI Publishing Company, Inc. (1983)
Dryden Press (1982, 1983, 1984)
Harper & Row (1982, 1983)
Kent Publishing Company (1982)
John Wiley & Sons (1990)
South-Western Publishing Company (1990, 1991)
Advisor, International Journal of China Marketing, 2011- .
Section Editor, Cases and Contemporary Business Problems, Marketing Education Quarterly Formerly The Marketing Educator), Academic Council, The American Marketing Association (Fall 2001-Spring 2003).
Editor, Book Reviews Section, Journal of Consumer Marketing (1993 - ); Journal of Product and Brand Management (2005- Awarded the Outstanding Service Award in the Literati Club 2005 Awards for Excellence for my “long-standing support and consistently high contribution to The Journal of Consumer Marketing,” May 2005.
Abstracts writer, Journal of Product Innovation Management. Abstracts published in the following issues (number of abstracts in each issue indicated in parentheses): 9/88, 12/88, 9/89, 12/89(3), 9/90(3) 12/90(3), 3/91(3), 12/91(2), 6/92(2), 9/92(2), 12/92(2), 1/93(3), 11/93(1), 1/94(4), 3/94(3), 6/94(3), 9/94(2), 11/94(2), 1/95(1), 3/95(2), 6/95(1), 12/95(1), 1/96(1), 3/96 (1), 5/96 (1), 7/96(1). Cited by the Abstracts Editor in the 9/96 issue as the most frequent contributor over the past eight years (other than the editor). 11/96(1), 3/97(3), 7/97(3), 9/97(3), 1/98(1), 3/98(2), 5/98(2), 11/98(2), 1/99(2), 5/99(3), 7/99 (2), 9/99 (1), 11/99 (1), 5/00 (2), 1/01 (2), 5/01 (1), 7/01 (3), 2/02 (1), 5/02 (1), 7/02 (1), 5/03 (3), 9/03 (3), 11/03 (2), 1/04 (4). Acknowledged in the May 2004 issue by the next Abstracts Editor (along with one other abstracter) “in particular [because we] contributed numerous abstracts of uniform high quality throughout my tenure.”
These were converted in 7/04 to a “Spotlight Articles” section with my byline, Spotlight article abstracts published in the following issues (number of abstracts in each issue indicated in parentheses): 7/04 (2), 5/05 (1), 11/05 (2), 5/06 (1), 7/06 (1), 11/06 (2). (In 2003 Journal of Product Innovation Management climbed into the top-10 ranking of business journals.)
Editorial Review Board, Marketing Education Review (1999-2000).
Editorial Board, Journal of Ministry Marketing & Management (1993- 1998).
Board of Review and Development, Journal of Biblical Integration in Business, (1995-1997)
Editorial Advisory Board, Journal of Consumer Marketing (1986-) (Wrote the calls for papers for a special issue on ethical marketing, 1998, and on consumer marketing social responsibility, 2001); Journal of Services Marketing (recognized as Outstanding Reviewer at the Literati Network Awards for Excellence 2007), Journal of Product and Brand Management(1992-)
Editorial Board, The Archive of Marketing Education, an online publication of the American Marketing Association (2005-2007)
Board of Review, Christian Business Academy Review, published by the Christian Business Faculty Association (2005-2009)
Ad hoc paper referee, Journal of Public Policy and Marketing (1987-89; 1992; 1996- ), Journal of Services Marketing (1990-), Journal of Consumer Affairs (1990- ), Journal of Managerial Issues (1992-2006), Marketing Educator (2002), Journal of Business Ethics (2003- ), The Service Industries Journal (2007- )
Acknowledged as resource source for business/marketing in Writing in the Disciples to Accompany the Rinehart Handbook for Writers, 3rd edition, Ft. Worth: Harcourt, Brace, Jovanovich College Publishers, 1993.
Acknowledged as contributor of helpful suggestions (along with two other professors) to Crawford, Merle C and Di Benedetto, Anthony, New Products Management, 6th ed., Boston: Irwin McGraw-Hill, 2000; 8th ed., 2006, 9th ed. 2008 (along with six of my students plus my son); 10th ed. 2011.
Contributor, Dr. Jeffrey Lant, Money Making Marketing, Cambridge, MA: JLA Publications, 1987. (Contributed material to chapter on direct mail marketing and to other chapters on planning and positioning)
Item writer for SUNY College Regents Examination in Principles of Marketing (1986).
Guest Editor and Contributor ("Entrepreneurial Studies") for American Marketing Association's Boston Marketing (May 1985).
2000 Outstanding Intellectuals of the 20th Century (1999-2000)
The 20th Century Award for Achievement (1999-2000)
International Man of the Year (1998-99) (1999-2000) (2000-2001)
Outstanding People of the 20th Century (1999, 2000)
International Who’s Who of Intellectuals (1998, 1999)
Who's Who in the Media and Communications (1997, 1998)
Dictionary of International Biography (1993, 1998, 1999)
Men of Achievement (1992)
Personalities of America (1992)
The Platinum Edition Who's Who Worldwide (1992)
Two Thousand Notable American Men (1992) (1993)
Who's Who Among Rising Young Americans (1990) (1991)
Who's Who in Advertising (1989-1990)
Who's Who in American Education (1989-1990)
Who's Who in the East (1988-1989) (1989-1990) (1990-1991) (1991-1992)
Who's Who of Emerging Leaders in America (1990) (1991)
Carnegie Fellowship, teaching assistantships (1976-1980), research assistantships, (1976, 1978)
University of Rochester
Tuition Scholarship, Beta Gamma Sigma
Phi Beta Kappa, Pi Lambda Sigma, magna cum laude, Departmental Honors
Conference Attendance/Seminar Attendance/Continuing Education
Business Education at Catholic Universities: Exploring the Role of Mission-Driven Business Schools, Notre Dame, IA, June 11-13, 2008.
Boston Area Marketing Workshop sponsored by Houghton Mifflin, Feb. 24, 2006, Newton, MA.
AACSB International 2002 Accreditation Seminar, Phoenix, AZ, January 13-15, 2002.
Faculty Fellow, Collegium 1997, A Colloquy on Faith and Intellectual Life, a workshop on articulating and enriching the spiritual and intellectual life of the college, St. John's University, Collegeville, MN, June 6-13, 1997.
Arthur Andersen Conference on Teaching Business Ethics, St. Charles, Ill. (June 1990)
Massachusetts Faculty Development Consortium, Bridgewater State College (May 1990)
Specialty Advertising Association International VIP Seminar (August 1984)
American Marketing Association Educator's Conference (August 1983, August 2004)
Advertising Research Foundation 29th Annual Conference and Research Exposition (March 1983)
American Academy of Advertising
American Marketing Association (Boston Chapter)
Christian Business Faculty Association
Marketing Educators’ Association
Product Development and Management Association
Western Marketing Educators' Association
Other Professional Activities
Letters to the Editor
“Storms’ Fury Won’t Spark U.S. Economic Growth,” USA Today, October 1, 2004, p. 12A.
“Wal-Mart’s Ethical Obligation to Society,” Advertising Age, May 26, 2003, p. 16
“Don’t Dismiss Le Pen As a “Xenophobe,” Business Week Online, June 10, 2002.
“Social Responsibility as “Strategic’ Philanthropy,” Advertising Age, April 22, 2002, p. 24.
“Altruism Has Its Costs Unless It Helps Profits,” Advertising Age, Feb. 25, 2002, p. 14.
“Don’t Buy Into the Hype,” Marketing News, July 30, 2001, p. 8.
“Judging Opinion Polls,” USA Today, Jan. 5, 1999, p. 16A.
“Liberal Animus for Ad Industry,” Human Events, Nov. 13, 1998, p. 22.
"In Defense of Boycotts," Advertising Age, September 29, 1997, p.26. A portion of this letter was reproduced in the "On Records" column, American Family Association Journal, March 1998, p.5.
"Behind Kmart's Woes," Advertising Age, Feb. 20, 1995, p. 17.
"Can Government be Efficient? No Way," Marketing News, Jan. 3, 1994, p. 4.
"More on Language," Advertising Age, Feb. 1, 1993, p. 20.
"Dashes More Appropriate," Advertising Age, Nov. 30, 1992, p. 21.
"Few Learn Lesson of Doing Right,” Marketing News, Aug. 3, 1992, p. 4.
"Cast not the First Stone", Advertising Age, July 1, 1991, p.16.
"Nets' Problem is Content," Advertising Age, Oct. 29, 1990, p. 30.
"Private School Can Keep the Faith," Marketing News, June 11, 1990, p.4.
"On Ethics in Business," Fortune, Jan. 5, 1987, p. 24.
"Our Best Course," Advertising Age, Oct. 17, 1985, p. 65.
Miscellaneous Professional Service
Reviewed and evaluated the scholarly work for Professor John Hupperz for an extended contact, Union Graduate College, 4/21/11.
Reviewed and evaluated the scholarly work for Professor Jeffrey Podoshen, candidate for tenure, Franklin & Marshall College, November, 2010.
Served as a dissertation reader on the dissertation committee of Albert. C. Socci, Ph.D. candidate, Wayne Huizenga Graduate School of Business and Entrepreneurship, Nova Southeastern University, 2001. Dissertation topic: “The Effects of Functional and Dysfunctional Conflict on Strategic Decision Making in Higher Education.”
Wrote a letter of recommendation for Professor Nadia Abgrab’s application for the 2001 Northeast Direct Marketing Association Professor Award for Excellence in Direct Marketing, which she won.
Wrote a letter of recommendation as a “leading scholar” for Professor Herb Rotfeld’s application for the American Academy of Advertising Outstanding Contribution to Research on Advertising Award, October 1998. Wrote another letter for Rotfeld in October 1999 for the American Academy of advertising Distinguished Contribution Award, which he won.
Reviewed and evaluated the scholarly work for Professor Elaine McGivern, candidate for tenure, Bucknell University, July 1993.
Conference Participation – Track Co- Chairperson
2010 American Marketing Association Summer Educators’ Conference, Marketing Education and Teaching Innovation track (with Lee McGinnis).
Conference Participation – Session Chairperson
Atlantic Marketing Association 1989 Annual Meeting (October 1989, "Emerging Issues in Consumer Behavior")
Product Development and Management Association 1991 and 1994 International Conference Meetings (October 19, 1991, "Making Organizations More Innovative", November 12, 1994, "The Relationship Between integration and Persistence: Studies of U.S. and Dutch Firms")
Northeast Decision Science Institute 1998 Annual Meeting (March 1998, "Market Information in New Product Design" session discussant and chair)
Best Teaching Practices session moderator at Christian Business Faculty Association Annual Conference, John Brown University, Rogers, AR,( October, 2009).
Conference Participation – Discussant
American Marketing Association Educator’s Conference (August 1998, Marketing Education Track)
Decision Sciences Institute Meeting (November 1995 Marketing Track).
Northeast Decision Sciences Institute Meetings (May 1984) (April 1985) (April 1986) (April 1992 "Issues in Teaching"), (November 1995 "Advertising Strategies and Effects"), (March 1998 "Business and Ethics")
Atlantic Marketing Association Annual Meeting (October 1989, "Real World Issues in Teaching") (October 1990, "Consumer/Industrial Buyer Behavior" and "Marketing Education/Faculty Development"), (October 1992 "Marketing Education/Faculty Development").
Conference Participation – Refereed Conference Paper Reviewer
Christian Business Faculty Association (2009, 2001, 2009, Conference Most Outstanding Reviewer Award, 2010, 2011)
Western Marketing Educators' Association (1996), (1995), (1994), (1993), (1992)
International Academy of Business Disciplines (1992)
Northeast Decision Sciences Institute (2005), (2001), (1998), (1995), (1992, 2 tracks), (1991), (1990), (1989), (1987), (1986), (1985)
Southern Management Association (1985)
American Marketing Association Summer or Winter Educators' Conference (1990, 2 tracks), (1995), (1996), (1998, 2 tracks) (2000), (2001)
Atlantic Marketing Association (1990, 3 tracks), (1991), (1993)
Southern Marketing Association (1990)
Product Development and Management Association (1992), (1990), (2003)
Association of Marketing Theory and Practice (1992), (1991),
Conference Participation – Special Session Proposal Reviewer
Atlantic Marketing Association (1999)
Stonehill College and Community Activities
2007-Present, AACSB Faculty Qualifications Committee and Assessment /Outcomes Committee
Spring 2003, Faculty Development and Instructional Contributions subcommittee, Curriculum Committee.
Fall 2001, Fall 2003, AACSB Pre-Candidacy Coordinator
2000-2001, Curriculum Committee, MSA Faculty Committee
2000, Master of Science in Accountancy Course Development Grants Review Committee and Scholarship Plans Review Committee
July 2005- Present, Marketing Program Director
June 1988-June 2005, Marketing Major Coordinator for Day and Evening Divisions. Evening Division faculty recruitment, scheduling and evaluation; reviewing day school faculty student evaluation forms and writing up summary evaluations of them (since 1992); curriculum review (surveyed area colleges to see if our program is in line with theirs in 1989, which resulted in my revising the curriculum); transfer evaluations; student advisement; communication with majors during pre-advisement and on an as-needed basis; attended new student orientations for the Evening Division most semesters; wrote a promotional brochure for the Accepted Business Students Open House in 1990; Participated in the Business Administration Department Coordinating Committee (1992-1994).
1986-1989, 1990- Present, Faculty Advisor for Marketing/Management Association. Helped students organize, line up speakers, and gave them ideas for events and efficiently and effectively running the organization. Attended many of the events
1996, Management Faculty Search Committee
1993, Articles in Stonehill Update (newsletter for business alumni): "Dr. Lantos Interns at Ocean Spray" (12/93), "Stonehill Alumni Revisit Campus" (with Prof. Imbriani, 12/94), "Marketing Course Projects Serve Local Business,"(5/95), "Stonehill Advertising Students Pitch R.O.T.C. on Campus" (with Prof. Bob Russell, 12/96.), "Department Serves as Pilot Site for Massachusetts Software Company" (5/97), "Collaboration: A SURE thing" (2/98), “Stonehill Student Wins Scholarship” and “Prof. Robert Russell Retires” (3/01), Direct Marketing Association Scholarship Winners” and Department Progresses in Seeking National Accreditation Candidacy" (with Anderson, Swanson, and Wallace) (5/02).
1995-98; 2002-04, Senior Thesis reader for Honor's Program
1994, Coordinated the Department's annual event to attract undeclared majors.
1994, Presentation on the Marketing major to undeclared Business majors.
April 1994, Admitted Business Student Luncheon
1993-1994, Coordinated library acquisitions.
1993, Conducted secondary research and wrote a document for the Business Administration Department, "Full-time Faculty Standards Regarding Duties/Responsibilities." It was not implemented due to lack of departmental support.
1992-1993, Chairman of the Business Department Faculty/Student Ad Hoc Committee to Attract Undeclared Majors.
1993, Reviewed materials on two candidates for promotion and tenure and wrote letters of evaluation for them.
1992-1994,1987-1989, Recruiter Luncheons
April 1992, 1991-2001, Admitted Business Students Open House Participant (Conducted mock class with edited version of “Credit Cards on Campus case 2001, 2002)
1990, Math Requirements Ad Hoc Committee
Spring 1987, Applied for and organized Stonehill's participation in American Marketing Association's Executive Fellowship Program (Featuring Cary McMann from Burke Marketing Services, Inc.)
Spring 1987, Spring 1989, Revised Stonehill's marketing curriculum to be more competitive with neighboring institutions
Honors Theses, Directed Studies, and Internships
Fall 2009 London Internships at Frost and Sullivan and at Spark Charity
2007-2008 New York City Internships at Press Here Publicity and Stella McCartney Publicity
2006-2007 London Internship at Asprey; NYC Internship at Carnegie Hall
2005-2006 London Internship at Confetti Networks
2004-2005 London Internship at Lloyd’s Insurance Market Watkins Syndicate; Honors Thesis Advisor on The Effect of Spokescharacters on Advertising Recall
2003-2004 Dublin Internship at Dublin Chamber of Commerce
2003-2004 Honors Thesis adviser on The Effect of Consumer Personality on Purchase Behavior
2002-2003 Honors Thesis adviser on The Effect of Type of Spokesperson on an Advertisement’s Effectiveness, and on The Effects of Price on Consumer Likelihood to Purchase a Co-Branded Product,”
Fall 2001 Honors Thesis Advisor on Advertising During a Recession
Fall 2001 Directed study in Psychological Factors in Multicultural Advertising
Spring 2001 Honors Thesis Advisor on Retail Music Industry Life Cycle
Spring 2000 London Internships in Variety magazine, EMAP Elan Publishers, and Central St. Martins College of Art
Fall 1999 London Internship in Kingsgate House Dept. of Trade and Industry
Fall 1998 London Internship in Royal Festival Hall
Spring 1998 Directed Study in Consumer Behavior; Honors Thesis Advisor on Marketing Hybrid Vehicles
Spring 1997 London Internship at U.S. Embassy Commercial Service
1996-1997 Honors Thesis Advisor on Advertising Role Models Influences on Children
Fall 1995 Directed Study in Consumer Behavior
Spring 1995 London internships at Department of Trade and Industry South American Desk, Marks & Spencer
Spring 1993 London internships at Liberal Democrat Party Central Office, Marks & Spencer
Spring 1993 National Basketball Association Public Relations Internship
Spring 1992 Directed Study in Sports Marketing
Fall 1991 London internships at J. Walter Thompson, London Chamber of Commerce, and House of Fraser
Summer 1991 Directed Study in Special Event Marketing
Fall 1989 Advertising Agency Internship, Young & Rubicam, London
Spring 1985 Advertising Agency Internship, KK&M, Boston
Summer 1981 Directed Study in Promotional Policy
College and Community
2009-2010, General Education Advisory Committee working group on moral/ethical
2009-2010, Teaching Exellence Committee
2009-2013, Academic Integrity Board
2007-2013, Catholic Identity Committee
Fall 2006, Web Redesign Team
2005-2010, Faculty Senate
2005-2006, General Education Committee, Faculty Senate Liaison
2003-2005, Faculty Grievance Committee
2002-2004, Academic Appeals Board
2000-2001, Catholic identity/Studies Committee
2004-2006, Catholic Identity Committee and its Catholic Identity Statement Subcommittee
2000-2001, 2001-2002, 2002-2003, 2007-2009, SURE Review Committee
Spring 2000, Web Administrator Search Committee and Resume Review Subcommittee
1997-1999, Rank and Tenure Committee. Principal reviewer for five candidates.
1997, Committee on Graduate Programs
1996, 1997, Joseph W. Martin Outstanding Senior Award Committee
1995- 1996, Ad Hoc Committee to Review the Merit Compensation System
1993-1997, 1990-1992, Merit Review Committee
1992-1994, College Council
1993, 1996, 2010, Teaching Excellence Award Committee
1988-1990, Faculty Affairs Committee
1990, 1988, 1987, Student Speaker Selection Committee for Evening Division
1988-1989, Student Affairs Committee
1988-1989, Writing Across the Curriculum Committee
1987-1988, Academic Committee
1987-1988, Academic Policy Committee of the Evening Division
1986-1987, Library Director Search Committee
Miscellaneous College Service
October 2010-, Faculty Advisor, “The Good News”
May 2008, Reader of MSA and Business Student Degrees at Commencement Exercises
2007-2008, Community Associate, O’Hara Hall
Sept. 2005, Faculty Advisor, Campus Christian Fellowship
May 2004, Honorary Degree Citation Reader at Commencement Exercises
April 2002, Presented “A Biblical Model of Leadership” at the 6th Annual Student Leadership Conference”
February 2002, Prepared and staffed an exhibit on the psychological meanings of color for the Body Awareness Week’s Body Faire
October 2001, Panelist for Academic Development Day, “Teamwork in the Classroom and Beyond.”
March 2001, Pre-tenure review of two candidates from the Foreign Languages Dept.
February 2001, Presentations to the faculty on my experiences designing and using my
faculty Web page.
November 2000, I wrote a letter of recommendation for Christine Lyman, a psychology major, who won the Direct Marketing Collegiate Institute scholarship sponsored by the Direct Marketing Association. I wrote a letter of recommendation for Laura Weldon, marketing major, who won the 2001 Direct Marketing Scholarship sponsored by the New England Direct Marketing Association Foundation. I wrote letters of recommendation for Danielle Davis and Rebecca Knapp, marketing majors, who the 2002 Direct Marketing Scholarship sponsored by the New England Direct Marketing Association Foundation.
November 2000, Panelist on Changes, Challenges, and Choices Committee panel discussion on the Presidential campaign’s use of appeals based on symbols, labels, and loyalties.
Spring 2000, Honorary Degree Citation Reader at Commencement Exercises (Nominated by students as a faculty member they felt was instrumental in their education.)
Fall 1999, Fall 2000, Spoke to a group of Brockton junior high school students on college
Fall 2001-2002, Fall 2005-2007academics and the business program in the “College is Possible” program
Spring 1998, Co-faculty advisor for The Connection Bible Study Group
Feb 1998, Feb 1999, Panelist on discussion of "Slim Hopes" video for Body Awareness Week
1996-1997, Co-faculty Advisor, Stonehill College Republicans
1996, 1998, 1999,2000, "Into the Streets" Orientation Program
2004-2007, 1993, Member of Thursday Prayer Team
April 1993, Scripture Reader for Good Friday Service
April 1993, Spoke in honor of retiring marketing professor at Beta Xi (Evening Division) induction dinner
April 1988-Present, Faculty Moderator for WSHL, Stonehill College's student-run radio station
1992, Reader of Business Student Degrees at Commencement Exercises
June 1989, Freshman Orientation Academic Advising and General
1992, 2000, Studies/Marketing Major Presentations
Feb. 1989, Nov. 1989, Alumni Career Network Night
Discussion of "Advertising: Looking Glass or Molder of Masses?" on:
"The Ed Busch Talk Show," nationally syndicated radio talk show, January 31, 1987
WALE Radio, Fall River, MA, Wally Mifka Show, September 19, 1986
Matt Carter Show, December 17, 1986
WHJJ Radio, Providence, RI, John Morgan Show, September 26, 1986
WRKO Radio, "Opus" with Jean Bancroft, September 28, 1986
WPEP Radio, Taunton, MA, Laurel McGregor Show, October 24, 1986; January 6, 1986
WBET Radio, Brockton, MA, "Conversations with Marion Wrobel", October 31, 1986; January 7, 1987; Gloria Barone Show, March l3, l987
WARA Radio, Attleboro, MA, Dave Kane Show, November 6, 1986; January 8, 1987; March 11, 1987
WSHL Radio, Stonehill College, Brendan McMahon and Peter Caruso Show, March 20, l987
Discussion of Ethics and Morality in Society on:
WBET, Brockton, MA on Marion Wrobel Show (with Pastor Eugene Bourland), June 21, 1987; July 6, 1989 (with Pastor Russell Carle);
WARA Radio, Attleboro, MA, Dave Kane Show, August 25, 1987 (with Pastor Eugene Bourland)
Discussion of Ethics in Business on:
"The Ed Busch Talk Show," nationally syndicated, November 14, 1987;
WRKO Radio, "Opus" with Jean Bancroft, August 23, 1987; February 14, 1988; WEZE Radio, Jeanine Graf Show, February 5, 1988; March 1, 1991;
Interviewed on October 29, 1990 letter to editor of Advertising Age on "The Advertising Age Report, nationally syndicated radio talk show, November 10, 1990.
Discussion of Marketing of Politicians on:
WBSM Radio, Jean Bancroft Show, September 6, 1987;
WBET Radio, Marion Wrobel Show, November 2, l987
Downing, Terence J., "Holiday Shoppers Starting Easy," Brockton Enterprise, Nov. 19, 1996, pp.63, 68.
Winters, John, “Teen Green,” Attleboro Sun Chronicle, March 19, 1999, pp. 33-34.
Ehlers, Matt, "Is Too Much Enough?", Brockton Enterprise, Aug. 29, 1999, pp. F1, F7.
Call, Maureen, “Driving Their Message Home,” Brockton Enterprise, June 29, 2003.
Lambert, Lane, “The Price is Right: High-tech Gear becoming Better Buys for Holidays,” Patriot Ledger, December 17, 2003.
Lambert, Lane, “Peeved at the Pump: High Gas Prices Have South Shore Drivers Sputtering,” Patriot Ledger, April 3-4, 2004.
Clint Swett, “Convenience vs. Risks: There are Many Advantages to Buying Online but Shoppers Need to Take Precautions,” Brockton Enterprise, Dec. 18, 2005.
Grace, Tim, “A Sweet Lure: Candy Cigarettes Still Popular Among Youngsters,” Brockton Enterprise, Feb. 6, 2006.
Day, Lauren, “SouthCoast Youth Keeps Faith Intact,” The New Bedford (MA) Standard-Times, April 16, 2006.
Hawryluk, Margaret, “Raynham Split over Retail Giant,” Brockton Enterprise, Oct. 2, 2006.
Daly, Lauren, “The Future of South Coast Retail: More Online Shopping, High-tech Shops,” The Standard Times, April 1, 2007.
Antonucci, Mike, “Santa’s September Creep: For Some Retailers, Christmastime Started Set. 5,” San Jose Mercury News, September 15, 2007.
Daly. Lauren, “Stretching Your Grocery Bucks,” The Standard Times (New Bedford, MA), April 27, 2008.
Calobrisi, Robert, “Radio Stations becoming Local Alternative,” Brockton Enterprise, July 13, 2010.
Interviewed on the New England Cable News Network “Business Report” on “New England Business Day” by Mont Williams, May 4, 2004. Air date: June 7, 2004.
College and Community Presentations
Conducted a Faculty Table Talk on “Developing a Personal Relationship with God and Thereby Knowing God’s Will for Your Life”
“Overview of Marketing” given to BA101 Freshman Business Experience classes annually in the fall semester, 2001-2008.
“The Ethicality of Corporate Social Responsibility” given to the Stonehill College community in the Faculty Seminar Series, September 14, 2001.
Videoconference with Prof. Gul Butaney’s Marketing Principles class, Bentley College, critiquing student presentations of marketing ethics cases, May 19, 2000; January 11, 2001. Also done in person at Bentley College, May 18, 2001.
"Principles of the Motivating PROFESSOR," given to Stonehill College Business Forum, September 30, 1996.
"Creating Student Expectations," given to Stonehill College Business Forum, March 20, 1995.
"Faculty Internships: A Means to Bridge the Academician-Practitioner-Gap," given to Stonehill College Business Forum, October 3, 1994.
"Teaching Business Ethics: A Dissenting View," given to Stonehill College Business Research Forum, March 14, 1994.
"Ethics 101: Business and Marketing Ethics" given to Marketing Principles class, Bentley College, January 10, 1992; January 8, 1993; January 14, 1994; May 20, 1994; May 19, 1995, May 15, 1998. Critiqued student presentations of marketing ethics cases in this class May 118, 2001.
"Ethics 101: Business Ethics" given to Legal Environment of Business Class, September 7, 1994; January 23, 1995; September 11, 1995; January 22, 1996; September 12, 1996; September 5, 1997; January 26, 1998; January 27, 1999; September 9, 2000; January 25, 2000 (major revisions).
"The Nature and Importance of Business Ethics," given to Legal Environment of Business Class, September 9, 1999.
"The Role, Process, and Management of Marketing Research" given to Marketing Principles class, Nichols College, June 5, 1991.
"Introduction to Christianity: The Evangelical Perspective" given to New Testament class, March 28, 1991; Foxboro Baptist Church, March 22, 1992; The Protestant Spirit of America class, Nov. 7, 1994, October 16, 1995.
"Arthur Andersen Business Ethics Overview" given to business and other Stonehill College faculty, September 24, 1990.
"A Biblical Perspective on Satan" given to Religious Studies class, September 19, 1990.
"Tricks of the Trade: Enhancing Your Professional Development as a Marketing Educator" given at Stonehill Faculty Development Seminar, April 7, 1988.
"Business and Marketing Ethics," given at Bentley College graduate Principles of Marketing class, December 9, 1987
"Theology of Marketing Ethics," given at Stonehill College Business Research Forum, November 3, 1987.
"Ethics and Morality Require a Biblical Basis" given to Blind Circle at Attleboro (MA) Advent Christian Church, May, 1987.
"Advertising and Society" given at Stonehill College to "Business Ethics" class, March 31, 1987; November 15, 1987; November 21, 1988; April 12, 1989.
"Tricks of the Trade: Achieving Excellence in Undergraduate Marketing Education" given at Stonehill College Business Research Forum, March 17, 1987.
"A Judeo-Christian Defense of Free Enterprise," given to Bentley Christian Fellowship (January 1986).
"Advertising: Looking Glass or Molder of the Masses? Does Advertising Shape or Reflect our Society?" given at Bentley College Faculty/Administration Colloquium Series (November 1985).
"Secular Humanism--A Way That Seems Right to a Man," a series of teachings given to Bentley Christian Fellowship and to Trinity Baptist Church Singles Group (July 1986; September, October 1985).
"Christian Business Ethics," given to Bentley Campus Community (April 1985) and to Grace Chapel Men's Christian Life Breakfast (May 1985).
"Careers in Advertising," given to CBC Breakers Club, Waltham, Massachusetts, December 1983.
Bentley Vanguard - Various articles on social and political issues March 28, 1985; December 5, 1985; January-February, 1986.
Stonehill Alumni Magazine, "Consumer Advertising: Mirror or Mindbender?" Winter 1987.
The (Stonehill) Summit - various articles and letters on current marketing, social and religious issues November 19, 1986; February 25, 1987; March 25, 1987; November 3, 1987; March 21, 1989; November 7, 1989; April 10, 1990; February 10, 1992; April 5, 1993; November 18, 1993; December 7, 1994; April 24, 1997; December 10, 1997; February 26, 1998; April 2, 1998; December 12, 1998; April 22, 1999: January 27, 2000; April 26, 2001; May 4, 2001; September 27, 2001; March 28, 2002; February 3, 2005; November 3, 2010.
Stonehill Writes, "Periodical Article Reviews," Vol. 1, No. 3, April 1988, p.7; "Encouraging Critical Thinking in Marketing Management Courses," Vol. 3 Nos. 2 & 3, Spring 1990, p. 12; "You Can't Evaluate Written Work without Being Expectations Oriented," Vol. 4, No. 2, Winter 1991, pp. 7-8.
Stonehill Faculty Forum, "Top 10 Teaching Behaviors to Avoid at all Costs," May 1995.
Miscellaneous Community Service Activities
Active member of The Fellowship, Easton, MA, Teacher for young adult LifeStream group (Summer 2004-2005), Assistant and small group leader for Middle School Youth Group (Fall 2006-), nursery attendant (2005-), adult Bible study teacher (2006-2008), usher (2005-), Operation Kindness Team (2011-).
Active member of New Hope Christian Chapel, South Easton, MA, fourth through sixth grade Sunday school teacher (2001-2003), Sermon Proofreader (2002-2003), usher.
Active member of Faith Alliance Church, Attleboro, MA, Adult Sunday School teacher (Spring 2000).
Active member of Foxboro Baptist Church, Foxboro MA, Junior High Sunday School Teacher (1992-1993), Christian Education Committee (1992-1994; Chairman, 1994), Nursery Caretaker (1992 - 1993), Executive Board (1994); Outreach Committee (1995-1997); Children's Church teacher (1st through 4th grades - 1995-98); 1997 Coordinator of Men's Sunday School Class (1996-1997), usher.
Active member of Attleboro Advent Christian Church, Attleboro, MA, Adult Men's Sunday School teacher (1988-1991); occasional worship leader.
Active member of Trinity Baptist Church, Nashua, NH; Second grade Sunday school teacher (1985-1986); member and Bible Study teacher, Singles Fellowship (1983-84).
Active member of Waltham Evangelical Free Church.
Member AGAPE Ministry, of Choir, and of teen ministry.
"Put Christ Back Into Christmas," Sun Chronicle (Attleboro, MA), December 24, 1994
"Don't Forget the Real Thanks Due on Thursday," Sun Chronicle, November 24, 1993.
"Jim Bakker Was No Evangelist," editorial reply, Human Events (The National Conservative Weekly), December 9, 1989,
"Massachusetts: Don't Drink At All," editorial reply, USA Today, January 7, 1987.
"Newcomer: Why I Chose Norton," Sun-Chronicle (Attleboro, MA), September 18, 1986.
Member of AGAPE Outreach Ministry at Grace Chapel, Lexington, MA, 1983.
Active member of Waltham Jaycees and of Ypsilanti Jaycees, 1980-81.
Member of Eastern Michigan University Lutheran Church, 1980-81.
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